Digital Marketing Channels

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Digital Marketing


With the rate of the internet penetration in the world, several users have been brought together in different platforms. Several social media platforms that are bringing different people from different parts of the world have been made. All this has necessitated the marketing departments to come up with way that will be able to reach this individuals via this platforms. Social media platforms have been the once that have been the major channels of most of the marketing agencies and experts. 70 percent of the young people of the world are found social media and according to the latest statistics it has shown that majority of the population is the youth. This making them to embark on the digital marketing through this channels for easy access (Pratik, 2015, pg. 2).

Methods of Digital marketing

When it comes to the methods that are used in digital marketing they are many. It requires that one should understand the different ways, requires materials and the cost that is likely to be incurred when it comes to carrying out the digital marketing campaigns. We requires electronic gadgets that are supposed to make the digital markets successful (Edelman, 2015, pg. 2). Also the building of very powerful websites that going to host all the activities that are going to penetrate the hearts of those targeted. Activities such as content marketing, direct email, advertising, sending of e-books, automation of content, the use of optical disks and gaming, callbacks and on-hold ringtones in the mobile, social marketing, and mobile SMS are necessary ones it comes to digital marketing (Hudson, 2016, pg. 5). All the mentioned activities are the methods used in digital marketing and they require understanding if you are to deliver quality services through each and every method. The channels that are used I each then must be well be prepared to ensure that delivery of information id done on time without having problems.

Pros and Cons of Digital marketing

Digital marketing according to the way it is done has very many advantages to the users. Some of this advantages include, ability to reach more population compared to other methods of marketing, the low costs that are incurred like in the example of social media marketing and email marketing and also the way they can be able to deliver the message without distortion by the third party (Belch, 2012, pg. 2). On the hand the there are some of the of the limitations that are contained in digital marketing which include the wrong the wrong impression that can be got, and the ability not to exhaust fully all the required information that was to be delivered.


Digital marketing has played an important role when it comes to digital marketing. The social media is now one of the areas where one of the best platforms that marketing agents and experts are using to reach a chunky of customers that they can target. The different products that are being marketed cannot fit all the channels should be chosen properly. For any business to excel in the 21st century then it is a must that it employees digital marketing.


Belch, E; Belch, A (2012). Advertising and promotion: An integrated marketing communication perspective ((9th ed) ed.). New York,NY: McGraw-Hill/Irwin.

Edelman, B.; Brandi, W. (2015). «Risk, Information, and Incentives in Online Affiliate Marketing». Journal of Marketing Research. 52 (1): 1–12.

Hudson, S., Huang, L., Roth, M. S., & Madden, T. J. (2016). The influence of social media interactions on consumer–brand relationships: A three-country study of brand perceptions and marketing behaviors. International Journal of Research in Marketing, 3327-41.

Fill, C; Hughes, G; De Franceso, S (2013). Advertising strategy, creativity and media. London, UK: Pearson.

Pratik Dholakiya (2015). «3 Digital Marketing Channels That Work for Every Advertiser». Entrepreneur.

Mogoş, R. «Digital Marketing for Identifying Customers’ Preferences — A Solution for SMEs in Obtaining Competitive Advantages». International Journal of Economic Practices & Theories. 5 (3): 240–247.