Design for business/ individual coursework Essay Example
“Bang and Olufsen: Design Driven Innovation
Bang & Olufsen comes out as a Danish audio and video equipment manufacturer. The business entity aims at targeting consumers who are connoisseurs in manufacturing high-tech televisions, telephones, DVD players, and many other products. In the course of 2006, the business entity did experience infuriation of competition in the global context. The level of competition was stiff, particularly in the electronic sectors incorporating the video, digital, and audio appliances. It is essential to highlight the fact that the company position itself as a company with the end-end products, as well as high-end customers. The company did face substantive issues emanating from lack of effective management. Additionally, the internal structure, as well as the organisational culture did play critical roles in hurting the market expansions and profit levels of the company. It is crucial for the organisation to engage in the modification of the business process, as well as designs of the product. According to the information from the case study, the company did shift to the external electronic market, thus, the need for the company to focus on the product process, as well as software development rather than the design and outer look like the case of the iPod from Apple Company.
Bang & Olufsen proves to be good at enhancing the physical attractiveness of its products. From this perspective, the designers did have the free control from the management to create new products to offer challenge and opportunities to the engineers in the course of the manufacturing process. Following 2006 developments, the company sought to offer value along with the physical appearance through hiring Sorensen to engage in the course of handling the issues, thus, the platform for the integration of the idealab approach. The concept was ideal to enable the company to think out of the box in facilitating the development of the products rather than focusing on the traditional outlook. These developments did not improve the conditions of the company, thus, the need to adopt and integrate new approaches to handling the situation. The company focuses on high quality and artistic design to demonstrate the essence of differentiation. Additionally, the institution engages in the creation of products with functionality and appearance for ease of identification or recognition by the consumers in the market and industry of operation. In the course of incorporating the Porter’s five forces tool, it is essential to note that the company did face the low threat of new entrants because of the level of capital in the achievement of the goals. Similarly, there was the very low threat of substitutes because of high differentiation of the products at the disposal of the consumers. On the other hand, the suppliers did have moderate to high bargaining power while buyers had a low bargaining power. These aspects did translate to moderate rivalry among the competitors in pursuit of goals and targets at the end of each fiscal period.
From the assessment of the case study, it is essential to note that the designers are at the forefront of the design process regarding the business innovation. The designers have the ability and opportunity to engage in the course of making major decisions on product development. At a first glance, this might seem an effective approach. Nevertheless, it is critical for the management to have a substantive influence on the entire company with the intention of making informed decisions regarding the innovation strategy of the company. The institution tends to engage in the implementation of semi-radical innovation approach because of the inability of the company to change its existing models for some time, as well as increased focus on the technological advances. The company should consider adopting a radical innovation strategy, which would prove to be more effective for the realisation of the goals and targets of the company.
The design process for this company tends to have diverse benefits and limitations in pursuit of the goals and targets of the company. One of the benefits of the design process is the increased freedom for the designers to engage in the utilisation of creativity to develop new products in agreement with the demands of the consumers in the market and industry of operation. Similarly, the design process demonstrates efficiency in the decision-making as the designers have the opportunity to exploit their skills and expertise. On the other hand, the design process demonstrates ineffectiveness because of lack of opportunity for the management to exert its control over the practices of the company. It is ideal for the company to engage in the management with the intention of influencing the design process.
The company sought to offer value along with the physical appearance through hiring Sorensen to engage in the course of handling the issues, thus, the platform for the integration of the idealab approach. The concept was ideal to enable the company to think out of the box in facilitating the development of the products rather than focusing on the traditional outlook. The creative, technological power centre is essential in facilitating the promotion of innovation, as well as increased focus on technology and product breakthroughs. Idealab aims at networks, digitisation, multimedia, and convergence with the intention of supplementing the design process of the company. The approach is ideal in maturing, as well as validating product ideas in the form of working models and prototypes for the ideas and valuable concepts in the modern context. For the model to work and succeed, the institution’s management should have a substantive influence on the design process.
From the assessment of the B&O shops, the company has been able to extend their product range into the virtual space. This relates to the role and influence of the company in the course of addressing and utilising the internet technology with the intention of maximising the image and reputation of the firm. The approach enables the consumers to have access to the images of the organisational products and services at their disposal in the industry of interest.
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