Creativity Essay Example

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Creative Problem Solving (CPS) is a verified technique for approaching a difficulty or a problem in an innovative as well as inventive manner. CPS is perceived as a tool that assists businesses to define again the problems they are experiencing, find breakthrough ideas and afterwards doing something about these novel ideas. To be eligible as CPS, the solution has to resolve the said problem innovatively, and the resolution has to be reached autonomously. What’s more, creative problem-solving normally starts with problem definition, and this could result in an uncomplicated non-creative solution. The process of creative problem-solving could as well result in the unearthing of past art as well as of innovative solutions by different people. In such cases, the process could subsequently be discarded, if the discerned solution is «satisfactory.» On average, a creative solution will encompass well-designed attributes like making use of available components devoid of introducing any novel components into the solution, by utilising the problematic factor as the foundation for the solution, or linking a perspective change. Time and again a solution is deemed creative if the readily existing components can be utilised, and when the limit is short within which to resolve the problem. The essay seeks to provide a critical insight by comparing and evaluating two theoretical approaches or problem solving processes of creativity.

Critical Discussion

     Undoubtedly, skills for creative problem solving have myriad uses, and normally people relate CPS with managing difficulties or crises, or imagine it as tool that it is utilised for brainteasers and games or exceptional types of jobs.  CPS skills, however, are needed for attaining outstanding performance in the majority of jobs.  The phrase problem plainly connotes any inconsistency between the present state of affairs as well as a looked-for future circumstance.  Therefore, getting a means to take advantage of a prospect is a way of problem solving just like it is to deal with a crisis.  Furthermore, any chance to improve work products or processes fits that description of a problem.  So, creative idea is not only for particular jobs, such as designing programs for entertainment training or writing a copy for promotion.  Instead, creativity may assist businesses to advance from their present state of affairs to an expected future state of affairs, whether their jobs are on average considered as involving work that is creative or not. Importantly, the process of creative problem solving is different from routine problem solving given that for routine problem solving a pre-recognized technique for resolving that problem is utilised; and this technique is not applicable to CPS. What’s more, CPS entails a search for novel solutions, whereas routine problem solving employs previous solutions,

Creative problem solving is not only brainstorming, even though that is what scores of people could link it with. Rather it is in fact a definite process that may assist the user from definition of the problem to espousal of solutions. Ideas that are creative do not swiftly emerge in the minds of the people for no clear reason. Instead, they are an outcome of attempts to resolve a certain problem or to realize a specific objective. For instance, Albert Einstein’s relativity theories were not swift motivations; instead they were an outcome of a enormous amount of intellectual problem solving attempting to close an inconsistency between the electromagnetism laws and the laws of physics. Thomas Edison, Leonardo da Vinci, Albert Einstein, together with other geniuses behind creativity have at all times worked similarly since they never await creative ideas to hit them. Instead they concentrate on striving to solve a plainly declared problem. This approach to problem solving has been made official as Creative Problem Solving, which can be simply defined as process that entails breaking down a problem to comprehend it, creating ideas for resolving the problem as well as analysing such ideas to uncover solutions that are most efficient. Individuals that are highly creative are inclined to pursue this process in their heads, devoid of reflecting on it, individuals who by nature are less creative simply must be taught to make use of this process.

While most individuals link creativity with artistic work, being creative as per Litemind (2008) actually connotes being capable to handle problems and issues innovatively. Certainly when one uses that notion to music or painting and the challenge is how to make something everyone will be fond of, it appears that such an effort is retained to those expressing as well as communicating themselves by means of the arts. In this case, SCAMPER is a method a person can utilise to ignite his/her problem-solving and creativity abilities. SCAMPER was at first envisaged by Bob Earle, and afterwards made popular in the book Thinker-Toys by Michael Michalko. The SCAMPER technique as mentioned by Litemind (2008) permits any person to fortify his capability to imagine, question, as well as become accustomed even in circumstances where it may appear that there are no additional creative alternatives accessible. Importantly, SCAMPER is an influential suggestions’ checklist that reminds the user to consider and see things differently SCAMPER as per Litemind (2008) was intended to compel the user to think in a different way concerning their problem and to finally find a number of solutions that are actually innovative. The core idea of SCAMPER is rooted in the belief that innovative work, novel ideas as well as the majority of everything the user characterize as new is nothing additional, but a combination of something that already subsists.


Fig 1: Meaning of SCAMPER

: in this case, businesses must reflect on ways that they can combine items that are at present separate or undertakings that are by and large dealt with separately. Maybe businesses can combine a number of products into one, or perhaps some components of a process may be combined into one activity.Combine : the user must think of diverse means that he/she can substitute one thing for a different one. The question here is whether the user can utilize another type of material in product or process, and if different people can carry out one or more steps. Another question is whether work can be carried out in another location or making use of supplies. Perhaps one feature can be substituted for a different one. In this case, businesses must view all aspects of what they at present do and recognize components, steps, and items, which might be substituted for others.Substitute With regard toMaybe a user is exploring an idea for novel service or product, or perhaps the user must make a decision on how to solve a problem with an available process, service, or product. In either instance, SCAMPER can aid. As the name suggests, SCAMPER is an acronym that stands for the seven distinct methods it has, and all methods offer a means for businesses to think about their state of affairs somehow differently, to assist them find novel ways of performing tasks. By making use of any or all of the SCAMPER methods, businesses can come up with ways of realizing their goals. Relying on their goal, a number of SCAMPER techniques could be more helpful than others. Importantly, businesses must bear in mind that during the first brainstorming phase they must acknowledge every idea, and refrain on judgment as well as evaluation of the alternatives.

: business must think about rearranging process steps to ameliorate effectiveness as well as leverage resources. What’s more, businesses must explore alternatives for physically rearranging their place of work to better meet their desires and expectations of their customers. Rearrange, Finally : businesses must look for ways to get rid of the causes of dissatisfaction or excess cost, and this can be achieved by eliminating needless process steps, maybe by making the prior step better or automation of activities. What’s more, businesses must decrease aspects in an excessively-multifaceted product, or even get rid of a product that needs too many resources.Eliminate: businesses must consider other means that their product may be utilised, by finding ways to repurpose them to serve a different form of customers. Businesses must as well reflect the service they are offering assist individuals outside their normal client base and what unmet needs could be fulfilled by their offering. Purpose
consider removing or adding steps of the process, changing the design of the product, or making service provisions simpler. Litemind (2008), suggest that they must establish which features of their service or product may tweak to better realize their business goals. In this regard, businesses mustModify, With regard to : businesses must search for ways that they can become accustomed to the present process, feature, product or component to change or increase its purpose. In this regard, businesses must ask themselves whether they can add to the available function of department role, or adapt its function to meet the changing needs of the business. Businesses must as well think about the changes they can make to a product that would make it more valuable to the clients or render it more eye-catching to a bigger market segment.Adapt

With regard to computer assisted CPS, Proctor (1989, p.197) established that it is not simple to get novel insights into problems that have existed for some years. People turn out to be narrow-minded in their own thinking and time and again are not capable to escape their routine ways of thinking. This deficiency in humans, as mentioned by Proctor (1989, p.198) has resulted in the development of a various methods which promote creative problem solving. In this regard, Synectics, Morphological Analysis, Lateral Thinking and Brainstorming are four deep-rooted methods which enhance the achieving of novel insights into undefined problems. Several computer programs have been created to offer the similar kind of assistance. Proctor (1989) analysis of the computer programs point out that the only benefit of their application lies squarely in the facility for structuring which they offer. Existing software as per Proctor (1989) were created to assist people achieve novel insights into problems and use a number of the aforementioned techniques. Still, the programs have completely disregarded the reality that the techniques whereupon they are based need the utilization of group interaction as well as dynamics to offer the needed motivation for novel ideas. Computer assisted CPS encompass three phases: definition of problem; generation of idea; as well as idea synthesis.
In the first stage (definition of problem), the user is persuaded to attempt to redefine or define a problem, and the first problem definition is inputted into the computer. In consequence, the computer acts in response with its own semi-meaningful re-definition. Afterwards, the user is requested to offer a redefinition of the problem, and this process goes on until the user has a feeling that there is no assistance to be achieved from following additional re-definitions.

At the second stage (generation of idea), firstly the computer scans the problem definition and responds with a semi-meaningful phrase, and afterward, the last user input is scanned; thus, leading to the generation of semi-meaningful phrase. Subsequently, a catalog of eight words is afterward displayed on the screen, whereby the user is requested to choose any three words (or key in his/her own preferred word instead of a word from the list). According to Proctor (1989, p.198) the words on the computer screen are generated at random from a catalog of the program’s key-words. In this regard, the user chooses and then entry is scanned by the computer, which responds aptly. On the other hand, the user can key in one idea that could have happened to him/her instead of using the listed words. The computer, in this case, will scan the keyed in idea prior to responding..Afterwards, the three ideas generated by the computer, the three words combinations chosen by the user, as well as the three ideas keyed in by user are by design analyzed. At this point the user is requested to key in any additional ideas that could happen to him/her, and the user has the opportunity to carry on with brainstorming the problem or end the session (Proctor, 1989, p.198).


In conclusion, it has been argued that creative problem-solving is the mental process of looking for a novel and innovative creative problem solution. What’s more, it can time and again be hard to find novel ideas when a person is attempting to improve or develop a product or service, and so this is where SCAMPER, which is creative techniques for brainstorming can assist. As aforementioned, SCAMPER tool assists the users generate ideas for novel services as well as products by motivating them to consider how they may improve present ones. What’s more, it has been observed that computer assisted creative problem solving is an efficient tool that can be used in business setting for solving surfacing and existing problems.


Litemind, 2008. Creative Problem Solving with SCAMPER. [Online] Available at: [Accessed 2 June 2014].

Proctor, T., 1989. Experiments with two computer assisted creative problem solving aids. Omega, vol. 17, no. 2, pp.197-200.