Consumer behavior

  • Category:
    Marketing
  • Document type:
    Case Study
  • Level:
    Masters
  • Page:
    2
  • Words:
    763

LUXURY MARKET AND FEMALES PREFERENCE TO FOREIGN GOODS

NON- WESTERN FEMALES PREFER FOREIGN PRODUCTS

Lifestyle can be argued to be dependent on the taste and preference of consumers. Consumers purchases what they value as per their own experience through using the product. the purchasing of the products is also controlled by the prices of the products, their quality and durability (Shukla et al., 2012. P.p 1417-1424).

Growth of foreign market has expanded enormously in the non-western countries. The increase in the expansion of the market is potrayed by the stylistic females who prefer buying foreign products rather than the local products. The females explore the luxury markets depending on the type of luxury products offered by the market and their accessories (Shukla et al., 2012. P.p 1417-1424).

The luxury market has growth due to a number of factors. One of them is the fluctuation of the currency. The decrease in the U.S dollar has facilitated the markets to grow. The reduction in value of the dollar enables the foreign suppliers to export products to non-western countries at fair prices. The prices leads to acquiring of large profits which enables further expansion of the industry (Zhang et al., 2012. P.p 68-79)

The market has also grown due to the good distribution network. The system this supplies use when distributing the product are well strategized, such that the products are able to reach the consumers at the right place, quantity and with the right quality. The network has also helped in quick delivery of the products (Kapferer, J.N., 2012. P.p 453-462).

The luxury market has also grown as a result extensive advertisement. The companies supplying the products advertise the goods in prints and in the media’s. They create good awareness to the consumers. The popularity ultimately results to high number of sales of the foreign products (Shukla et al., 2012. P.p 1417-1424).

The luxury markets also supply their goods in wholesale. The local distributors after purchasing the goods then sells in retail. They enhances the selling of products to any interested individual who intend buying the products at small scale (Kapferer, J.N., 2012. P.p 453-462).

NON-WESTERN WOMEN PREFER FOREIGN PRODUCTS

The non-western women prefer going for the foreign materials due to several reasons; The foreign products have varying prices which makes them affordable by every consumer. Hence, the non-western females purchase the products due to their price consciousness. The local products target the elite consumers and have premium costs. Only the experienced females will purchase the local products. The products also vary with time of the season which the sales are been made (Dar, S., 2014. P.p 131-151).i.e., in Christmas season the sales of local products are usually very expensive than the other periods.

The female stylists also prefer the foreign products due to their excellent branding. The foreign products are branded in a good way which attracts most of the female consumers. The branding has extended due to their good advertisement. The branding is potrayed through advertisement done in media’s and through prints e.g in newspapers. Example is the branding of products like nivea which is a foreign products (Dar, S., 2014. P.p 131-151).

The quality of the foreign products is very high compared to the non-western products. The products have to be attractive and durable. Hence, most non-western ladies prefer the foreign products which potrays them as high-class and above other females who depends on the local, non-western products (Dar, S., 2014. P.p 131-151).

The females also go for the foreign goods due to their accessibility. Most of this luxury products are available at the door-steps of most consumers. The luxury producing companies have good distribution network which have enhanced the availability of the products. Hence, without doubt, the foreign products have proved to be competitive, readily available and of high quality thus preferred by the lifestyle non-western females (Boerleider et al., 2013. P.p 1658-1666).

REFERENCES

Boerleider, A.W., Francke, A.L., Manniën, J., Wiegers, T.A. and Devillé, W.L., 2013. “A mixture of positive and negative feelings”: A qualitative study of primary care midwives’ experiences with non-western clients living in the Netherlands. International journal of nursing studies, 50(12), pp.1658-1666.

Dar, S., 2014. Hybrid accountabilities: When western and non-western accountabilities collide. Human Relations, 67(2), pp.131-151.

Kapferer, J.N., 2012. Abundant rarity: The key to luxury growth. Business Horizons, 55(5), pp.453-462.

Shukla, P. and Purani, K., 2012. Comparing the importance of luxury value perceptions in cross-national contexts. Journal of Business Research, 65(10), pp.1417-1424.

Zhang, B. and Kim, J.H., 2013. Luxury fashion consumption in China: Factors affecting attitude and purchase intent. Journal of Retailing and Consumer Services, 20(1), pp.68-79.