Communications — Celebrity as a news value + TV’s role in making viewers ‘dumber’ regarding their understanding of news, 500 x 2 words Essay Example

Title: Corporate Social Responsibility:

Celebrity news is not overstated as a news value

News is very important part of everyone’s life. Each day people look forward to reading newspapers and tuning in to their favorite channels of television or radio so that they remain abreast of what is happening elsewhere in the world and be able to make informed decisions or some time is just for general knowledge, curiosity and leisure. Alongside the other types of news, celebrity news is also given significance emphasis. There is a notion that celebrity news is overstated in the daily news available to the society. This may not be necessary true since the society in general has exalted the celebrities to an extent of feeling that they are worship in absolute awe.

The recipients of the news decide what they want to be fed on and consequently it will not be that the celebrity news is being fed to the viewers against their will. The celebrities are embraced in the society to the extent of them being overly used in the face of billboards and other advertisement avenues. It is the viewers that direct what kind of news has to be fed to them and therefore after thorough research certain type of news is available to the viewers including celebrity news. The celebrities themselves due not compel the news broadcasters to feature them and some even hate the publicity being accorded to them. On the other hand the celebrities have also been in the news for a good cause. The late princess Diana was credited for championing for the rights for the mining survivors in Zimbabwe and it was good to highlight such a good course. The celebrities selected as ambassadors of peace have been received well by the people they were sent to. Some have given generous contributions to charity kitties and the disadvantaged societies in the world.

In some instance the celebrity news is meant not to exalt the celebrity himself but whatever good he has brought in the society through his/her actions. It is the choice of the people to avoid news featuring celebrities that are involved in scandalous dealings and schemes just to get the limelight to champion their own selfish agendas. Some of the celebrity knows has inspired so many people and in some situations it is the viewers themselves who send request for a certain celebrity to be featured in the reality shows of the broadcasting station. News concerning celebrities has been used for bringing out political causes where the viewers embrace the message of the celebrity.

Gans (2004) argues that celebrity is not overstated as news has a lot of importance in the lives of human being. Globalization and increasing free trading blocks could be attributed to people getting the right information concerning what is going on in the other country and therefore making a decision of associating with that particular country. News about celebrities is mostly found in the tabloids and not in the main media news channeling unless is on a good course. Some of the charity involvements of the celebrities are worth being highlighted as they have a significance contribution to the society at large. It can be concluded that celebrity news is not overstated and generally news is indispensible in life.

Is television news making viewers dumber?

Television has not made the viewers dumber since human being have a conscience and a right of choice there are many options available in terms of news and information available on the television. Jones (2009), argues that an individual is able to choose what is important for his consumption. There so many navigations that one is able even to block what he thinks is not suitable for consumption by the younger members of the society like children. Scott (2008) notes that adequate marketing research is done to determine what the people would like to watch and be thrilled with and consequently television only responds to the dictated needs of the society. If it were that the society viewed whatever is being fed to it, the people concerned would promptly change to something else because their main concern is to be relevant and target the maximum number of viewers (Manning, 2001).

Television can not forcefully impose something unwanted to the society without it being embraced. In their homes the viewers have remote controls and other gadgets that allow them to bypass or navigate from news channels that they think are unsuitable for watching. The selection of what is good or what is bad is at the discretion of the viewers and it will be not accurate to say that television is making the viewers dumber. The needs of the society and the standards and values embraced are the ones that may be should be blamed since they indicate the changing trends in the society. Saying that television is making the viewers dumber does not capture the true picture that is in the society (Ariano & Bunting, 2006).

The viewers are not being made dumber and in any case they could be dumber themselves before choosing to blame the television. There are unresolved issues in the society that could be blamed foe the kind of news that the society is craving to be fed on presently. Information can not only be obtained from watching the television and the members of the society can opt to reading books and other print media and therefore is an issue of choice and discretion. According to Ariano and Bunting (2006), someone who has an understanding and is well informed can not be misled and will sieve cheep fodder from the real stuff. Concluding that television is making the viewers dumber is finding a scapegoat to crucify without addressing the real problem that is affecting the society. In many cases there is more knowledge that can be tapped from television and used to make sound decisions on investment or recreation. Prior to people sitting down to watch any news they always have background information about the subject or they will not understand whatever is being communicated to them. It is a matter of conscience, caution, choice, and a personal perspective concerning morality and the view of what is right and what is wrong (Scott, 2008).

The culture and practices that are being embraced in the society at the moment should be more to blame than television for making people insensitive and sometime just weird. As it has been said you ca not blame the mirror if you are ugly. The choice of the viewers is a reflection of the general picture in the society and what the members of the society hold in high esteem. It will be wrong to blame television for making the viewers dumber. The viewers are able to demonstrate their power of choice and understand of what is good for them (Manning, 2001).

Bibliography

Slotnick, E.E. & Segal, J.A., 2008, Television news and the Supreme Court: all the news that’s fit to air? Cabridge: Cambridge University Press, 1998

Richards, I., 2005, Quagmires and quandaries: exploring journalism ethics. Sydney: UNSW Press.

Ariano, T. & Bunting, S., 2006, Television Without Pity: 752 Things We Love to Hate (and Hate to Love) about TV.
Philadelphia: Quirk Books.

Jones, A.S., 2009, Losing the news: the future of the news that feeds democracy. Oxford: Oxford University Press.

Scott, D.M., 2008, The new rules of marketing and PR: how to use news releases, blogs, podcasting, viral marketing, & online media to reach buyers directly. London: John Wiley and Sons.

Gans, J.H., 2004, Democracy and the News. Oxford: Oxford University Press, 2004

Manning, P., 2001, News and news sources: a critical introduction. London: SAGE.