Choose country and talk about tourism and hospitality

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6Rio de Janeiro



Opportunities are the mines that entrepreneurs exploit to start or further their businesses. At the national level, countries use this means to establish and build the country’s economy. Some of the key sectors that earn countries revenue are hospitality, events, and the tourism industry (Pappas, 2014, p.12). These sectors generally result in the expansion of the employment opportunities. Cities and countries have prided themselves in some of the global events that take place either annually or, in the case of the Olympic Games or the World Cup, after four years. This year, the Olympic Games will be held in Brazil’s Rio de Janeiro. This event follows the World Cup event hosted in the same city two years ago (Zimbalist, 2016, p.23). Economists have noted that hosting of this events have held benefits for the host countries (Applebaum, 2015; Maening, 2012, p.263). Therefore, this paper aims to briefly review the current trends, predictions and employment opportunities for tourism, hospitality and events in Rio de Janeiro.

Brazil has been described as a burgeoning economy. It not only boasts of a stable economic base, but also has a rich culture that cements the social diversity evident throughout the entire country (Oohoo, 2016). Its leaders have worked to ensure that there is minimised insecurity within the country. This environment therefore, encourages the settlement of potential investors, the establishment of political ties and the involvement of tourism industry (Grix, 2013, p.17). The tourism sector further involves the hospitality and events sector; in the sectors, improvements or lack thereof, are usually proportional (Pappas, 2014, p.12). Specifically, the country’s capital, Rio de Janeiro, is the nation’s centre that amalgamates all these sectors. Its main tourist attractions are the Amazon Forest at its periphery, and the Sunny beaches. Towards the end of the year, the Brazil Carnival has been known to host various tourists, often celebrating at the Brazilian beaches and stadia (Oohoo, 2016). Additionally, Rio has recently accommodated all the visitors, supporters and athletes in the global sports events. In 2014, it was the World Cup. In 2016, it will be the Olympic Games. If executed well, history has taught us that the event may have its benefits (Applebaum, 2015).

The Olympic Games have been noted to result in the improvement of infrastructure (Rowe, 2012, p.286). This has been the reason for the purported involvement of some cities of the USA in suggestions for hosting the 2024 Olympics (Applebaum, 2015). The same result is notable in Rio even prior to the onset of the games. The airports have been enlarged and the number of flights has increased. Olympic villages have been formed, and the roads and highways expanded. Boston, home of Massachusetts, intends to be involved in the 2024 deal to host the games for this purpose (Applebaum, 2015). The increased numbers of both local and foreign tourists mean raised revenue for the government. The same reaping of revenues is therefore expected through this means, by the Brazilian Government.

Well established infrastructure is intent on making sure that tourists enjoy their stay. Enjoyed stay also involves the hospitality and events sector. During the World Cup, it was stated that it was difficult to access accommodation from the local hotels since they were heavily booked. A similar result is expected in the Olympic Games, which, unlike the World Cup, hosts more than 32 countries. Economists noted the increased benefits of hosting the Melbourne (2000), Los Angeles (1984) and Barcelona (1992) Olympics that resulted in further increased tourists influx even after the events (Applebaum, 2015). Since first impressions last, a big impression matters to ensure that the tourist segment is not dented after the Rio games. Furthermore, as previously noted from global analysers, the events are only scheduled for a small timeframe (Watts & Douglas, 2016). So making the most of it requires proper assessment and planning. While the planning takes years, the events only last for a few weeks (Watts & Douglas, 2016). So, the country needs to strategize on how to make the most of this limited time.

It can also be inferred that with the increased inflow of visitors, the employment is expected to improve. The visitors need serene atmosphere days before, during and even after the events. This calls for beefing up of the countries security. Since most of the tourists are expected at the sandy Rio beaches, the security at this site is expected to be increased. To ensure their optimum satisfaction during their stay, the hospitality has to be up to the expected standards. This means reduced unemployment rates that favours the security sector, as crime rates reduce when the unemployment rates reduce. For those that would like to visit the Amazon, the number of rangers and tour guides has to match the number of tourists. So, vacancies can present themselves in this area, especially among the multilingual candidates. Successfully managing the games may also end up securing national ties with other countries. However, prior and proper planning is necessary to minimize the possibilities of losses. It is thought that the 2004 Olympic Games in Greece could have speeded up the economic turmoil that the country faces (Applebaum, 2015). To realise these benefits, the country may build on its contingency plans.

In conclusion, Rio has emerged as a world class destination for international tourists. This has enhanced the infrastructure, tourism, hospitality and events sector. As a result, the employment rates are likely to rise, especially when hosting global sports events. The expectations are amplified by the upcoming Olympic Games. However, the country ought to prevent the possibilities of incurring unnecessary expenditure, seeing that it hosted the World Cup previously. Smart planning may tip the odds in its favour.


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