Office Supplies Business Essay Example

  • Category:
    Marketing
  • Document type:
    Assignment
  • Level:
    High School
  • Page:
    2
  • Words:
    1272

Assessment One: Written Research report


References

Office Supplies Business Comments
Begin your report by briefly describing each small business Office supplies are equipment and consumables normally utilized in offices by organizations, businesses and even schools. Basically, the office supplies vary, but they often include expendable, small items, machines, consumable products, computers and also office furniture. According to the business owner, the products are always in demand thanks to the increasing number of businesses and schools around the town. Some of the products that are always in constant demand include pens, pencils, notebooks and papers.
What promotional methods (other than advertising) were used in the past year? The business uses numerous social media sites such as Twitter, YouTube, Facebook and Instagram to promote their products, mainly because they are affordable and provide direct connections to tech-savvy customers who spend most of their time online. The business mainly uses Facebook and Twitter due to their inexpensive means of interacting with consumers in real time. Another promotional method used by Office Supplies is the product giveaways, which allow the potential consumers to sample the products prior to purchasing (Cooper, 2014). According to the business owner, he gives away pens as product samples with the intention of enticing the customers into purchasing the products.
What were their objectives for each promotion used? For this small business, social media is used with the objective of interacting with customers and so as to generate buzz and virality. Product giveaways, on the other hand, are used to build awareness about the Office Supplies products. In this case, the business owner focuses the promotion to successfully attract customers and notify people about what they offer.
How frequently was each promotional method used? Considering that most people are using social media daily, the Office Supplies uses social media, especially Facebook everyday so as to attract more customers. Besides that, the business offers giveaways once per month to its customers. The giveaways are offered through the business’s social media sites, particularly Facebook and Twitter.
How effective was each promotional method? Social media according to the business owner enabled him to promote his own brand, with a significant number of customers utilizing social media as the main source in their purchasing decisions. The business utilizes branded social media pages so as to increase awareness and recognition, and promote their products daily, by posting relevant content. Besides that, giveaways are considered important because it attracts people. In this case, the business uses ball pen as giveaways, and it has successfully attracted a number of customers.
How did they evaluate the success? Promoting Office Supplies products through social media has been successful because it has helped reduce the divide between the buyer and the business owner, which consequently bring about a business image that is more appealing. On the other hand, giveaways can be considered successful because it attracts potential customers leading to increased profit.
Home Decorations Comments
Begin your report by briefly describing each small business Without a doubt, creativity in home decorations is rewarding. Scores of people love decorating their homes using figurines, chimes, vases, and other decorations that make their houses look stunning. Home decoration business provides such services at low prices.
What promotional methods (other than advertising) were used in the past year? The business mainly uses customer referral incentive program, whereby the current customers are encouraged to refer new customers to the business. In this case, the business uses big discounts, free products as well as cash rewards as the main incentives. Another promotional strategy used by the business is social media sites, especially Facebook. The company promotes social media posts, both on Twitter and Facebook with the goal of gaining new customers and leads.
What were their objectives The objective of using customer referral incentive program is to turn customer into repeat buyers and to make potential customers become first-time buyers. On the other hand, Home Decorations use social media sites with the objective of stimulating demand and reinforcing the brand. Social media promotion has increased demand for home decorations and at the same time has helped the business owner to create a strong relationship that can make the buyer become a loyal customer.
How frequently was each promotional method used? According to the business owner, both customer referral incentive program and social media sites are used almost daily because the business growth depends on number of referrals and social media posts.
How effective was each promotional method? Referral programs used by the business can be considered effective, because they are affordable and an efficient way of growing the business (Lobel et al., 2016, p.2). The business gets many referrals and this has led to increase in revenue. Besides that, social media sites are also effective because it offers all businesses an equal footing when marketing their products.
How did they evaluate the success? Customer referral incentive programs are successful because it has enabled them to make valuable sales and it is a cost-effective way of growing the business. Social media sites as a promotional method is successful because it help increase brand awareness and increase revenue.
Fast food Restaurant Comments
Begin your report by briefly describing each small business Starting a fast food restaurant does not need a lot of money but just a small space, which can be transformed into a canteen. The restaurant needs the owner to buy the ingredients, and the menus have simple recipes.
What promotional methods (other than advertising) were used in the past year? The main promotional methods use by the restaurant includes the customer appreciation events and branded promotional gifts. In this case, thecustomer appreciation event is whereby customers are attracted through free refreshments hot dogs and pizza. According to the restaurant owner, such food items are used because they make the appreciation event more attractive. The event is promoted through social media sites (Facebook and Twitter). On the other hand, branded gifts are considered to be more effective than offering simple business cards. For this reason, the restaurant places their business card on a key chain or pens so that the customers can remember the business every time they see the gift.
What were their objectives The main objective of a client appreciation event is to make the customers feel valued and to make them understand how much they are appreciated
(Cates, 2013, p.25). Branded promotional gifts are to keep the brand name in the mind of the customers. The restaurant also uses branded gifts so as to encouraging people to return.
How frequently was each promotional method used? Customer appreciation events are conducted once per year while branded promotional gifts are given out daily to new customers.
How effective was each promotional method? Customer appreciation event according to the restaurant owner is effective because it enables the business to engage with the customers and may result in valuable referrals. Branded promotional items are somewhat less effective because it is costly, but it offers the restaurant an opportunity to get loyal customers and makes the customers feel valued.
How did they evaluate the success? Customer appreciation event are successful because it enables the business to engage with it customers and attract more customers. Branded promotional items such as pens have a broader impact since it makes buyers become loyal customers.

Cates, B., 2013. Beyond Referrals: How to Use the Perpetual Revenue System to Convert Referrals into High-Value Clients. New York: McGraw Hill Professional.

Cooper, K., 2014. Great Examples of Facebook Giveaway Campaigns. [Online] Available at: HYPERLINK «http://www.rignite.com/blog/great-examples-of-facebook-giveaway-campaigns» http://www.rignite.com/blog/great-examples-of-facebook-giveaway-campaigns [Accessed 3 March 2016].

Lobel, I., Sadler, E. & Sadler, E., 2016. Customer Referral Incentives and Social Media. Research Paper. New York.