Business Research Proposal Essay Example

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Business Research Proposal

Business Research Proposal


Southern NSW, Australia

Purpose of the Study

The main goal of Cancer Council NSW is to reduce the impact of cancer on individuals and the community, and to lessening the burden for people affected by cancer. Cancer Council NSW is mostly community funded, and relies on community’ fundraising efforts for its funding. Cancer Council NSW has many fundraising programs including: Biggest Morning Tea, Daffodil Day, Pink Ribbon events, Relay For Life, Dance For Cancer and Do It For Cancer. The other events have set times schedules apart from “Do It For Cancer”. Accordingly, it is of paramount importance to integrate “Do It For Cancer” into the regional event portfolio without interfering with the current market. Therefore, this study aims to investigate the key motivators and criteria individuals or corporations consider when participating in “Do It For Cancer” program.

Literature Review

According to Bekkers, et al (2008), the motivations that drive giving during fundraising programs include the belief in the cause which is normally influenced by the desire to change or improve society’s structures in accordance with certain interest and the wish to make a difference within the society, self-actualization. This is in line with Kemmelmeier et al (2006) who found out that, organisations that are likely to receive funding and support from corporations and individuals are the ones wherepeople feel they are most connected with. This means that the organisation that a person feels most connected with is likely to receive higher support during fundraising, contributions and even event participations. On the other hand Levine et al (2008) found out the motivating factors for participating in fundraising events include having a passion for the organisational/fundraising objectives and having information that provides the impact of the organisation or fundraising event. The information showing the impact of the fundraising events is an effective motivating factor because it is a proof of their contributions. Van et al (2005) emphasizes that the bottom-line toensuring individual and corporation’s contribution is for the organisations to establish emotional connections with the individuals and corporations.

As per Sargeant et al (2007) charitable giving is also dependent on the core cultural values of individuals such as personal achievement and individual autonomy. This indicates for individuals, there is a positive correlation between individualism level of charitable giving and participating in fundraising events. In addition, an individual program and schedule is also attributable to a person’s level of participation in an event. This is in line with Van et al (2005) who found out that the level of individualism in participating in fundraising events is high for causes that are compatible with core values of individualism. The effect is less for the causes that do not integrate individualistic values and concerns (O’Neil, 2001). This therefore indicates that it would be important to ensure “Do It For Cancer” event integrates individualistic values and concerns of people and corporations within Southern NSW, Australia, and beyond (Mesch et al, 2006).

Research Problem and Questions

Research Problem

There are many events and programs in Cancer Council NSW and hence fitting proactive Do It For Cancer (DIFC) marketing and support into an already full events calendar is a difficult task in Southern NSW, Australia. As a result, the main problem is effective integration of the Do It For Cancer program into the regional portfolio without extricating, confusing or exhausting the current market. Therefore, this study seeks to investigate the key motivators and criteria individuals or corporations consider when taking part in the “Do it for Cancer” program.

Research questions

  1. What are the most successful and efficient activities fundraisers can use to raise funds for the Do It For Cancer program?

  2. Which factors should be considered in ensuring a successful “Do It For Cancer” event?

  3. What are the motivating factors for people to participate and donate in the “Do It For Cancer” fundraising event?

  4. What are considered the best ways to approach individuals for donations?

  5. Which mechanisms deliver most funds during fundraising?

  6. Do local individuals and corporations have emotional connection with “Do It For Cancer” program?

Research Methodology

Study Design

The study will use an exploratory cross-sectional design in investigating key motivators and criteria individuals or corporations consider when participating in “Do It For Cancer” program. The exploratory aspect will be important in collecting statistical information on the key motivators and criteria individuals or corporations consider when participating in “Do It For Cancer” program. This research design is appropriate because the study deals with numerous population members and studying the whole population is not possible and therefore sampling will help in generalizing and to inference the whole population (Li & Zhao 2008).

Study Population

The population of this study will be obtained from numerous corporations and individual within Southern NSW, Australia


Convenient sampling will be used as the sampling technique and it will encompass 20 corporations and approximately 50 individuals within Southern NSW. The 20 corporations will be chosen from a sampling frame of all organizations within Southern NSW. This sample will be sufficient representation of the population since it is a considerable proportion of organizations in Southern NSW, Australia. Data for the study will come from self-administered questionnaires that will be distributed to the 15 organizations and the 50 individuals. In every organisation, one questionnaire will be administered to the Manager, and another to the CEO. This means that the expected number of questionnaires will be 30 for corporations and 50 for individuals. The questionnaire will be delivered personally to the study participants.

Data Collection Methods and Instruments

Semi-structured questionnaires will be used to collect the primary data. Semi-structured questionnaires will have open ended question that will obtain qualitative responses on the respondents’ views. On the other hand, closed ended questions will be used to collect quantitative data for statistical analysis. The questionnaire will have 3 sections. Section A will deal with general information of the study participant and the corporation. Section B will seek information motivating factors for participating in fund-raising events. Lastly, section C will seek information on elements that should be integrated in the “Do It For Cancer” event to make it convenient, flexible and appealing for event participants and fundraisers. The questions correspond with the aim and objectives of the study. The questionnaire will be piloted in order to identify any unclear and indistinguishable questions (Grimus, Ebner&Holzinger 2014). The questionnaires will be delivered in the selected corporations and picked later for analysis.

Data Analysis Methods

SPSS (Statistical Package for Social Scientists) software will be used for data entry and statistical analysis to determine the key motivators and criteria individuals or corporations consider when participating in “Do It For Cancer” program. Other pertinent software such as MS Excel will be used to determine descriptive statistics of the study. Moreover, descriptive statistics will be used to provide a general idea of the data that will be utilised to determe key motivators and criteria individuals or corporations consider when participating in “Do It For Cancer” program (Kloman 2008).

Mechanisms to Assure the Quality of the Study

A pilot study will be done to guarantee precision and reliability because instrumentation can affect the study due to the questionnaire’s ambiguity (Kloman 2008). Different types of corporations will be included within the sample to ascertain heterogeneity of the study sample. This is because various factors may affect the study, for example many score on key motivators and criteria individuals or corporations consider when participating in “Do It For Cancer” program” in different corporations and individuals may be either very low or very high and this can lead to regression towards the means (Li & Zhao 2008).

There may be bias during selection of corporations and therefore the selection factor may have an influence on the internal validity of the study because of convenience sampling. a pilot study will be done to ensure internal validity and it will facilitate obtaining of the basic data and trends of the study.

Ethical Issues

Accordingly, informed consent will be obtained from the management and all study participants prior to carrying out the study. In addition, permission will be obtained from the appropriate authority prior to conducting the study. ). All research projects involve ethics such as obtaining informed consent, privacy, respect and confidentiality (Kloman 2008

Study timeline

Preparation of questionnaires, study materials and ethical approval.

Pilot Study

Field work and data collection

Data analysis

Write up and publications

Submit the report

Reference list

Bekkers, R., & Bowman, W, 2008, The Relationship Between Confidence in Charitable Organizations and Volunteering Revisited, Nonprofit and Volunteer Sector Quarterly, 1(1).

Grimus M, Ebner, M &Holzinger A, 2014, Mobile Learning as a chance to enhance education in developing countries – on the example of Ghana. Graz, University of Technology.

Kemmelmeier, M., Jambor, E. E., &Letner, J, 2006, Individualism and Good Works: Cultural Variation in Giving and Volunteering Across the United States, Journal of Cross-Cultural Psychology, 37(3), May 2006, 327-344.

Kloman, F., 2008, The use of qualitative context analysis in case study research, Qualitative. Social Research.Vol. 7, No. 1.

Levine, R. V., Reysen, S., &Ganz, E, 2008, The Kindness of Strangers Revisited: A Comparison of 24 US Cities. Social Indicators Research, 85(3), pp:461-481.

Li, K, & Zhao, X, 2008, Asymmetric information and dividend policy, Financial Management. Vol. 37, No.4:4-15.

Mesch, D. J., Rooney, P. M., Steinberg, K. S., & Benton, B, 2006, The Effects of Race, Gender, and Marital Status on Giving and Volunteering in Indiana. Nonprofit and Volunteer Sector Quarterly, 35, 565-587. O’Neil, M, 2001, Research on Giving and Volunteering: Methodological Considerations. Nonprofit and Volunteer Sector Quarterly, 30, 395-402.

Sargeant, A., &Woodliffe, L. (2007). Gift Giving: An Interdisciplinary Review. International Journal of Nonprofit and Voluntary Sector Marketing, 12, November 2007, 275-307.

Van Slyke, D. M., & Brooks, A. C, 2005, Why Do People Give? New Evidence and Strategies for Nonprofit Managers. American Review of Public Administration, 35 (3), 199-222.