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Business Information Technology Software


In order to remain competitive in the global marketplace, business organisations have to drive more innovation in their services as well as products. For this reason, they must innovate swiftly and cost-effectively. The computing technologies together with the Internet facilitate social networks’ collaboration and also drive the communication and collaboration cost between users to almost zero. Besides that, business organisations can crowdsource innovative ideas of many customers while looking for ways to improve its products/services. The likelihood of realising profitable growth is improved every time an organisation formulates a clear strategy for business growth and has a strong infrastructure to execute the strategies. Thanks to mobile computing, scores of consumers these days utilise their mobile devices to do different activities like reading articles, online shopping, socialising, and so forth. Cloud computing is gradually substituting the traditional on-premise information technology infrastructure techniques, improving data accessibility, reducing the IT costs, as well as accelerating setup time.

Media Company

Sky UK Limited is a pay television broadcast provider in the United Kingdom. The media company utilises Sky brand channels across cable and direct-to-home operators and free to air platforms in order to market its services. Sky UK was formerly known as British Sky Broadcasting Limited before changing its name in 2015. The company was established in 1994 and is headquartered in Isleworth, UK. More importantly, the company operates as Sky plc’s subsidiary.

Analysis of Three Types of Computing

Cloud Computing

Cloud computing according to Rouse (2012) enables the companies to utilise a computing resource as a utility instead of having to create as well as maintain in-house computing infrastructures. Cloud computing as mentioned by Nedelcu et al. (2015, p.52) is associated with many benefits; for instance, it is a cost efficient technique to utilise, upgrade, and maintain. More importantly, cloud computing reduces the cost for small enterprises seeking to utilise the compute-intensive methods. Furthermore, cloud computing has nearly unlimited storage; therefore, storing data in the cloud offers business a storage capacity that is almost unlimited. Other benefits cited in Nedelcu et al. (2015) study include; easy access to information (users can access information ubiquitously as long as there is Internet connection ); quick deployment since the whole system can become completely functional after a short while; and easier scale of services, facilitate the delivery of new services which are naturally interactive. Some of the cloud computing disadvantages as mentioned by Apostu et al. (2013, p.120) include; technical issues which are attributed to the malfunction. Another issue associated with this form of computing is security considering that the beneficiaries of this system normally give sensitive information to the third parties; therefore, the stored information is prone to attack.

Social Computing

Social computing has been described as a far-reaching area in research positioned between economics, computer science, as well as other social sciences. It focuses on connecting human intelligence for various computational tasks and the computational systems’ design supporting social interactions and behaviour. Social Computing is beneficial because it is the interactive and collaborative feature of online behaviour. The pros of this form of computing include streamlined communications, improved productivity, employees’ engagement and retention, as well as facilitate process innovation. For businesses utilising Microsoft SharePoint adopting other solutions from third-party providers such can improve the native social capabilities of the SharePoint; thus, delivering more benefits and value to users with the capability of creating different communities, facilitate internal communications, and breakdown information silos (Mroz, 2013). Still, Social Computing is associated with some challenges; for example, it can become a risky business particularly in industries such as financial services that are highly regulated. Furthermore, businesses would hardly benefit from the social computing benefits if they have not implemented solutions to protect the organisation. Failure to cautiously manage and monitor social sites for appropriate content, compliance and governance can result in undesired results.

Mobile Computing

Mobile Computing can be defined as a technology which facilitates transmission of video, voice and data through a wireless enabled device such as computer devoid of connecting to a fixed physical link. Mobile computing has a number of advantages; for instance, its location flexibility enables users to work ubiquitously so longer as there is an established Internet connection. Besides that, mobile computing saves time since the users do not have to travel to different offices or locations so as to access data. Therefore, mobile computing has lessened unnecessary expenses. Furthermore, it improves productivity since users could work effectively and efficiently anywhere they consider comfortable. Mobile computing streamlines the business processes making it easy to access them through secured connections (Laura, 2011). Mobile computing also has some drawbacks; for instance, the connectivity quality is a major issue since mobile devices need mobile network connectivity like 4G, 3G, and GPRS or Wi-Fi connectivity and when far from these connections, accessing the internet becomes very challenging. Another disadvantage is attributed to security since mobile VPNs are considered not safe for connection and also security concern is increased by the syncing devices.


Moscow approach is considered as the easiest technique used for prioritisation, and it originates from the DSDM approach (dynamic software development method). MoSCoW enables users to list their requirements into different groups: M – Must have; explain the requirements which in the final solution have to be satisfied while S – Should have is a requirement for a high-priority feature which is not important to the launch, but very critical to users. On the other hand C – Could have, a desirable requirement but less necessary and W – Won’t have is a requirement that cannot be adopted in the current release but could be implemented in the future development stage.

Analysis of Different Implementation Strategies

Big Bang Approach

A Big-Bang approach is a process where the whole dataset is relocated from the source to the target systems in a single operation. This approach is normally carried out for a planned down-time period, whereby the business users could be utilising the source system one day but the next day it is switched seamlessly to the target system. Some of the advantages of Bing Bang approach include lower costs; reduced implementation duration; there is no need to operate business from two different opera rating system; and, the needed training is not for the changeover but for the new system. Still, the approach has a number of disadvantages; for instance, it is associated with high risks, some issues or details can be overlooked, the users are expected to immediately learn about the new system, which in consequence could lead to poor performance.

Phased Approach

On the other hand, the Phased approach involves transferring data in smaller increments until the whole data is transferred. Akin to Big-Bang approach, the Phased approach is also beneficial since it has less risk and allows for small issues to be fixed while moving on. Besides that, the Phased approach enables employees to learn in the process; therefore, there is no need to learn the new system immediately as required by the Big-Bang approach. Furthermore, the new system users are offered adequate time to adapt to the system and they gain experience and skills in every phase. Still, there are some disadvantages associated with this approach. The approach needs longer time for implementation and is not very focuses as compared to Big Bang approach (Mistry, 2014).

With the view to both approaches, Sky UK should utilise a combination of both strategies so as to be able to reduce risks and costs associated with implementing the new systems. More importantly, Sky UK should take into account a number of conditions such as the number of support employees, offices, divisions, requirements’ complexity and so forth.

Conclusions and Recommendations

Currently, Sky UK is searching for ways to be innovative devoid of compromising their digital rights and content ownership. Cloud computing, mobile computing and social computing will enable Sky UK to stay abreast during turbulent times by offering: a richer information flow that enables the media company to swiftly change the consumer demand and interests. These forms of computing also offer Sky UK a faster time into the market and would also increase productivity by increasing content exposure. More importantly, these technologies would enable Sky UK reduce working capital costs and labour and be able to offer its customer latest updates in real time. The computing approaches can allow Sky UK to move closer to the consumers and also to interact with the customers, pay attention to their feedback, and adopt their ideas to improve business processes.


Apostu, A. et al., 2013. Study on advantages and disadvantages of Cloud Computing – the advantages of Telemetry Applications in the Cloud. In Recent Advances in Applied Computer Science and Digital Services. New York: Wseas LLC. pp.118-23.

Laura, L., 2011. The Pros and Cons of Mobile Computing. [Online] Available at: HYPERLINK «» [Accessed 16 November 2016].

Mistry, D., 2014. Big Bang vs Phased – the ideal migration approach. [Online] Available at: HYPERLINK «» [Accessed 16 November 2016].

Mroz, I., 2013. Benefits (and Risks) in Social Computing. [Online] Available at: HYPERLINK «» [Accessed 16 November 2016].

Nedelcu, B. et al., 2015. Cloud Computing and its Challenges and Benefits in the Bank System. Database Systems Journal, vol. VI, no. 1, pp.44-58.

Rouse, M., 2012. cloud computing. [Online] Available at: HYPERLINK «» [Accessed 16 November 2016].