Ballarat and Tourism Essay Example

  • Category:
    Business
  • Document type:
    Assignment
  • Level:
    Masters
  • Page:
    2
  • Words:
    843

6BALLARAT AND TOURISM

Ballarat and Tourism

Ballarat and Tourism

Ballarat is found within Australia’s state of Victoria it is the largest inland centre and according to demographic statistics the third most populated city in Victoria, and also the fifth most populated city in the country of Australia with 96 000 people. The city was named Ballarat, after a Scottish settler, who had established a sheep run by the same name. The city is popular among its inhabitants; for much of the country’s economic, social and cultural endowment is centered in Ballarat (Corrie, 2009). The city covering about 740 square kilometers is also an administrative centre of the urban region itself and its surrounding towns. Ballarat city is where Victoria’s gold mining began many years ago, ultimately making it a rich and prosperous city.

Weston (1978) asserts that due to mining and industrial wastes just like any other growing city involved in the same kind economic activities, the city is faced with a number of environmental challenges ranging from pollution of the environment to health problems. Nevertheless, Ballarat in itself is a city that possesses, to a great extent, various important assets. A man-made lake by the name, lake Wendouree, a vintage electric tramway operating along the same lake, a collection of artifacts, such as; ancient libraries, and court houses. Also present are Volcanoes and picnic areas that facilitate a cool natural scenery view, across Ballarat’s surrounding countryside. Not forgetting, what many choose to consider, Ballarat’s most prominent and profitable asset, its’ rich cultural and social heritage, due to the important role it plays in promoting the city’s tourism sector.

In relevance to Ballarat’s tourism industry cultural and social heritage, can be termed as the major contributing factor to the success of the city’s tourism sector. Tourists both domestic and foreign, attracted by the vast amounts of both cultural and social heritage found in the Victorian city, come in large numbers annually (Weston, 1993). A significant heritage tourism industry has over the years grown substantially in Ballarat since the 1960s.

Livingston et al. (2001) assert that Ballarat, the first of two of the countries’ cities to a member of the International League of Historical Cities, is highly rated for its cultural heritage, adorning decorative arts, and a combination of its historical gold rush. Integration of all these, into the city’s architecture, has created an attractive urban yet historical landscape. The city boasts of a high concentration of public statuary than any other Australian city with many of its’ streets and parks displaying statues and sculptures of ancient origin. Many of the city’s features aptly authenticate the depth and breadth of its rich heritage. Notable for its very wide boulevards Ballarat has a main street, Sturt Street with over 2 kilometers of central gardens, is considered to be among Australia’s finest main avenues. Other unique memorials are also located in the Gardens along this avenue, in the middle of Ballarat, including a bandstand in the city’s heart, memorials, fountains, monuments and statues, characterizing the grand avenues. In addition to all these, the city also has an array of significant war memorials.

Ballarat is mostly notable for its award-winning open air mine, known as Sovereign Hill, a gold mining settlement from the 1950’s, recreated from the days gold was abundant in Ballarat, was opened in 1970 for tourism purposes. Located on the city’s outskirts Sovereign Hill gives visitors the chance to explore a period of Australia’s history in a unique way (Ballarat Tourist Association, 2010). In this case, the museums’ staff dresses in costumes and trade as grocers, bakers, blacksmiths, or even normal civilians in the midst of huts, tents and residential cottages. Buildings and design of the recreated town are of wooden shops, cottages and dirt roads just like the original. Sovereign Hill is Ballarat’s biggest tourism earner and is rated as one of the best outdoor museums worldwide. It accounts for over half a million of Ballarat’s annual visitors and earns the city a $40 million in tourism revenue only (Corrie, 2009). As if not enough Ballarat is home to Australia’s largest fine art gallery. Australia’s symbol of democratic ideals which to-date, are so much part the new Australian society, the original Eureka Flag is the gallery’s center of attraction.

In conclusion, from a statistical point of view Ballarat attracts 2.2 million visitors annually helping the tourism and hospitality industry earn 480 million Australian dollars a year which solely accounts for around 15% of Ballarat’s economy and creates employment for around 2,870 people. It is therefore an undeniable fact that Ballarat’s Social and Cultural heritage is indeed relevant and important to the city’s Tourism Industry.

References

. Web. May 25, 2011.Come to Life BallaratBallarat Tourist Association, (2010).

. The Australian, Septemtember 1.Golden city of Ballarat comes into the pictureCorrie, P. (2009).

. Wakefield PressBecoming Australians: The movement towards federation in Ballarat and the nationLivingston, K., Jordan, R. and Sweely, G. (2001).

. Lucky City: The First Generation of Ballarat 1851–1901Weston, B. (1978).

. Melbourne University Press Life After Gold: Twentieth-Century BallaratWeston, B. (1993).