The major goal of creating the project rests on the premise of assessing the perception, attitude, opinions and feelings of foreigners towards the Chinese cuisine. The story concerns what the target market says and feels regarding the Chinese Cuisine and the Chinese Culture. The rationale for assessment used I this case is to derive an honest opinion of a set of foreigners, allowing them have a taste of the cuisine and after that sourcing their opinions. The Chinese researchers and professionals usually have a great thirst of knowing the perception of the foreigners in some of their products such as the cuisines. Therefore, this study intends to come up with such range of perception and opinions especially those of the Australians living in Melbourne. The general aim, however, rests on the premise of driving a mutual understanding of different countries and cultures and their general significance in the society (Wu 2001).
The story concerns the regional Chinese Cuisines and their perceptions across the international market, In this case, the story involves the Australians’ perception regarding various Chinese Cuisines. The assessment of the various options of the Australians compelled the use varied Chinese Cuisines and bringing together various characters to the test. The process of allowing practical choice of people to have a taste and give their honest opinions regarding the cuisines made the story more realistic and original. Australians living in Melbourne exhibit varied perception and opinions regarding the Regional Cuisines. Therefore, the story remains relevant since it sought to plunge into this market with varied perception regarding the cuisines (Albala 2012).
The documentary will run more prominently on the digital platform. YouTube is one of the selections of the platform on which the documentary will be accessible. Also, the documentary will also run on various blogs which will contain the link to the YouTube sites. Besides the use of internet platform, the documentary will also be run on the mobile phone devices. Under this category, the use of Smartphone and iPad will enable various users to get access to the used of these features in a more efficient manner.
The target audience for this story includes both males and females in equal proportion. The targeted age group consists of youth between 19 and 27 years of age. Further, this documentary targets those who possess higher education level in China who is majorly interested in such a story for the finalization of their research studies. This group of Chinese normally has a great thirst for understanding how foreigners perceive the Chinese cuisines among other international products. The documentary also targets people within the middle-income category. This is the category where most high education students belong (Wu 2001).
The rolling out of the documentary starts as soon as two major processes get finalized. The first process whose completion plunges the process into another level relates to the finalization of the compilation of various views from the foreigners used in the experiment. Part of this documentary is to have the perceptions of the foreigners as well as the Chinese themselves regarding the Chinese cuisines documented (Albala 2012). This process includes the photograph of various cuisines used in the study. The other aspect relates to the finalizing on the integration the documentary ion the online streams and technology such as YouTube.
The audience is allowed to participate and contribute through the social media platforms. Every single update and information made on the documentary will allow the online users to see, comment, send messages and contribute to the contents of the documentary. Further, the adoption of Weibo platform as a social media use will enable several users to send messages, comment and comment on the documentary.
Albala, K. 2012. Three world cuisines: Italian, Mexican, Chinese. Lanham, Md: AltaMira Press.
Wu, D. Y. H. 2001. Changing Chinese foodways in Asia. Hong Kong [u.a.: Chinese Univ. Press.