STRATEGIC MARKETING FOR A NEW COMPUTER OPERATING SYSTEM Essay Example
STRATEGIC MARKETING FOR A NEW COMPUTER OPERATING SYSTEM
Market assessment entails among other processes; verifying the viability of launching a new product and exploiting the untapped market niches. To effectively gain a substantial share of the computer operation system market capitalizing on Microsoft’s mistakes and untapped opportunities can be one of the ways gain ground on windows operating system.
Identify the Potential Customer’s Needs
Analyzing different customer needs in computer operating system niche is significant in attracting customers (Customer Needs and Solutions — Mission, Vision, and Strategies, 2014). For instance, personalizing the operating system will lead to customers having a feeling of ownership when using the new operating system, compared to Microsoft’s operating system (OS) which focuses on commercializing their products. One of the unique ways to personalize the product, would be to come up with a custom program in the OS to assist people facing eyesight challenges by having voice command accepting software available in multiple languages. In addition to identifying the potential client needs, interacting with them at a personal level will enable prompt response to their requests.
Apply Supply-Chain Strategy
Supply-Chain strategy is an iterative process of choosing the best operational components to reduce cost of distribution (Dobrzykowski et al., 2015). Using its agility, the technology firm can try out a few distribution methods in order to arrive at the best method. For instance, utilizing door to door delivery services will efficient for personal orders.
Offer Full Trial Versions to Upcoming Corporations
For human beings to change habits, a gradual change from accustomed habits should be cultivated. Offering a product for trial presents the client with actual user experience and interaction. If the new operating system out performs Microsoft’s window OS, chances are that small firms operating on low budgets will acquire it thus more market for new operating system. Furthermore, for small and medium businesses, the firm can send its own technical team to oversee the deployment of the operating system and training of its users.
For the new operating system to gain a larger market share compared to Microsoft’s windows OS, capitalizing on its ability to reach the untapped market and providing a unique and personalized OS would be key to its success. The success of its product in small firms will prompt large corporations to embrace it.
Milisavljevic, M. (2013). Value oriented strategic marketing. Marketing, 44(4), pp.299-309.
Customer Needs and Solutions — Mission, Vision, and Strategies. (2014). Customer Needs and Solutions, 1(1), pp.1-4.
Dobrzykowski, D., Leuschner, R., Hong, P. and Roh, J. (2015). Examining Absorptive Capacity in Supply Chains: Linking Responsive Strategy and Firm Performance. J Supply Chain Manag, 51(4), pp.3-28.
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