Answer the questions Essay Example

  • Category:
    Marketing
  • Document type:
    Assignment
  • Level:
    Undergraduate
  • Page:
    3
  • Words:
    1747

One of the major difficulties to introduction of new products in the Asian pacific market is the cultural platform and language barrier. Since the most founded channel off introducing a new product is the internet, these companies have quite a challenge in transforming their sites to be culture friendly to the populace of the region. Research shows that though 80% of web content is in English more than 80% of its users refer browsing in the local languages. Furthermore, the inconsistency of consumers’ behavior in terms of risk aversion, liquid cash reference and lifestyle as compared to those in their motherland markets pose a great challenge as well. For instance, more consumers in these markets refer cash to credit cards (Mongay 2011, p. 308).

Another major difficulty that these companies encounter in Asian pacific markets is the minimal personal computer penetration in the region. Research reveals that while personal computer penetration in America stands at 40% its only 10 % in Asia. As such, e-marketing strategies fail to deliver expected results. Research postulates that there exists a positive correlation between e- commerce and personal computer penetration. Hence, the low-end computer penetration is a huge impediment against the excellence off a new brand in Asian Pacific’s market (Mongay 2011, p. 314).

On the basis of their large populace, in 2009 China and India held 5% of the middle class spenders composition in the world. On the other hand, Malaysia and Indonesia had negligible middle class senders. Asia as a whole, in exemption of China and India, held a 9% middle class senders composition. Furthermore, China and India boast of 16% market ownership as opposed to Malaysia’s and Indonesia’s total of 0.9 % percent. However this advantage also work disadvantage for investors in China and India. Big market share characterize by diverse cultural backgrounds translate into highly differentiated customer culture which thus makes marketing forecasting almost impossible (UN 2005, p. 10).

The personal computer ownership composition forms another ground of disparity between the two extremes. In 2011, research reflect that Malaysia held a 65% personal computer ownership against the 42% in China. However, statisticians project that by 2050 all factors remaining constant, China will have hit a 70 % personal computer ownership (UN 2005, p.12).

Australia commands an impressive share of the cross cultural market for education services in Asia. Research reflects that Australian had more than 670,000 students from the Asian Pacific region in 2011. Going beyond, research holds that Australia hold 44% of the cross cultural market by providing education services (Barton and Armstrong 2007, p. 142).

The topmost priority towards increasing the market share is to continually invest in education. Given the stakes at hand; all Asian countries are continually investing in education, the ACET need to outsource investment funds from AusAID. Secondly, ACPET need to underscore the role off the private sector in enhancing a consistent growth in market share. In doing this, ACPET should integrate leaders of the private sector in Australia in enhancement of quality and expansion of the market share (Barton and Armstrong 2007, p.143).

Most importantly, as the world is moving towards a more cross-cultural generation, research on the interrelationship between education and culture is expedient to expanding the market share. In this regard the ACPET needs to direct more resources into research than ever before (Barton 2007, p. 24).

I am currently a Kenya citizen studying in Australia. On this basis, I authoritatively pinpoint major disparities in values, behavior and consumption patterns between the Kenyan Society and the Australian society. In Kenya, people have a collectivist mentality in regard to value systems and behavior while Australia moves towards a more individualistic extreme. While religion and culture shapes existing values and behavior patterns in Kenya, scientific research and individualistic perspectives define them in Australia. While benevolence and universalism define Australian people, stimulation and self-direction is still lacking in the Kenyan societies (Cheng 2003, p. 14).

Consumption patterns also express quite a remarkable disparity. Or instance in Kenya, the rich considerably define consumption patterns. The rich also happen to be the ones in authority in political spheres and as such, the poor find gratification in needs and desires if only their leaders approve it. In Australia consumer satisfaction is not constrained by norms. In addition, consumers in Kenya tend to be more ethnocentric as opposed to an outgoing consumption culture in Australia. Most Kenyans believe that imported goods are meant to harm their societies whereas most in Australia view at as increased competition hence improved quality. Furthermore, advertisements and promotion of consumer goods tend to have more impact in Kenya than in Australia (Cheng 2003, p. 34).

Shrinking is one of the deceptive techniques producers use against their consumers. A perfect example of this is the shrinking of pampers packet. Formally, the packet had forty-seven pieces, today, it has thirty seven pieces. However, the packaging remained constant, in fact more inflated. Another technique is the half rounded container packaging. Such a packaging deceives on the actual quantity off the product since one cannot see the content until he or she opens the packaging (Macleod 2002, p. 161).

The quantity is also another trick that producers adopt. The producers decrease than actual content but deceive the consumer by modeling the packaging in such a way to depict increased content. This deception works best for liquid products. Producers enlarge the opening but reduce the actual content (Macleod 2002, p. 111).

Government regulations may not necessarily trigger or harbor competition but it can move a long way in protecting consumers from producer exploitation. To ensure effectiveness of government regulations a number of factors need to be engaged: regulation should be regular, consumer suggestions should be deployed in the evaluation of the quality and quantity of products, monopolies should not be allowed to set prices as they want, and tough penalties need to be in place for violators (Panta 2001, p.14).

Industry self-regulation and consumer opinion on eliminating deceptive practices can be the best in ensuring quality, quantity, and healthy ricing. However, to ensure the effectiveness a number of implementations are worthwhile, namely, ensuring State’s employee protection in the case where employees unveil deceptive intentions of the management, dissemination of valid and reliable information to consumers, and strict measures formulated and implemented against all produces caught in the vice (Panta 2001, p.24).

Most financial institutions provide qualifications for the loan, other consumers’ satisfactory reviews on the loan, how and where to fill in the loan forms from. They also give the interests rates for any loan option. To sum it all, they offer calculated total costs of re-financing the loan (Panta 2001, p.47).

The consumer has a legal right to receive detailed information about every loan product before he or she signs the deal. It is the consumer’s obligation to seek clarification where information provided fails to reveal what the consumer is looking for. The consumer also has a legal right to accuse the financial institution in case of violation of terms and agreements. Moreover, it’s the obligation of the consumer to closely check loan forms, terms and conditions to be sure that everything is well. Finally, it’s the obligation of the consumer to sign the forms or warrant the signing of the forms (Hull 2012, p. 27).

Given that not all citizens are consistent with accounting and credit management lingo, the state government should ensure maximum protection of its citizens from any professional malpractice. Although there exists regulations on these practices, every professional field keeps evolving, as such, government regulations should as well be updated consistently (Hull 2012, pp.76).

Exploitive targeting of children

Answer the questions

Exploitative advertising targeting children is harmful given that the child is not rational enough to make informed decisions. Furthermore, such an advertisement is unethical. All advertisements aim at maximizing profit through sales, in other words, they induce demand. However, elicited desire to have something with no monetary power is not demand. Therefore, exploitative advertisement targeting children to raise their desire for products whereas they have no money of their own is unethical (Hull 2012, p. 37)

Over-aggressive advertising

Answer the questions 1

Research conducted over the years profoundly confirms that human behavior is learnt through modeling. Today’s world is dominated by television sets, iPads, computers, and expensive phones which have eventually earned their way as the best platforms for e-advertising. However, their popularity should not be an excuse to corrupt our human morals. Aggressive advertising have a direct relationship with future violent associated behavior of the parties involved. On this ground, aggressive advertising should be eliminated completely (Macleod 2002, p. 161).

Green marketing

Answer the questions 2

Green marketing has a way to communicate with every soul since all men are nature oriented. It goes beyond promoting the product to initiating environmental conservation initiatives. The very result of green marketing is not increased revenue of the advertising company but the good of all. The ends justify the green marketing idea as a far much rational and ethical advertisement (Bischoff 2013, p.28).

Cause related marketing

Answer the questions 3

Converse to other advertisements; maximization of profit, cause related marketing endeavors to raise funds or charity. It is thus a mutually nourishing alliance between a non-profit organization and a corporation. However, this advertising also aims at communicating the corporation’s products to the consumers (Bischoff 2013, p. 39).

Societal marketing by a not-for-profit group

Answer the questions 4

This advertisement seeks to promote social networking. Particularly Twitter. This kind of advertisement aims at yielding benefits to the corporate human society.

Societal marketing by a for-profit company

Answer the questions 5

This advertisement illuminates the concept and the interrelationship within the social marketing epoch. Although this advertisement seems to clarity on the concept of social marketing its key aim is maximization of profit. This advert also reflects that the company involved revolves around corporate social responsibility and sustainable development. In other words, the company puts its social objectives before its revenue objective (Bischoff 2013, p. 83).

Bibliography

Barton, l., & Armstrong, F. (2007). Policy, experience and change: cross-cultural reflections on inclusive education. [Dordrecht], Springer.

Bischoff, A. L. (2013). Cause related marketing. [S.l.], Grin Verlag.

Cheng, W. (2003). Intercultural conversation. Amsterdam [u.a.], Benjamins.

Hull, J. (2012). Risk management and financial institutions. Hoboken, N.J., John Wiley & Sons.

Macleod, J. K. (2002). Consumer sales law. London, Cavendish.

Mongay, J. (2011). Business and investments in Asia: new challenges, new opportunities. Madrid, ESIC.

Panta, M. P. (2001). Business, consumer and the government: an economic and legal perspectives (India and Germany). New Delhi, Mittal Publications.

UN. ESCAP. (2005). Asia-Pacific trade and investment review. Vol. 1, no. 1. New York, UN ESCAP.