Analyzing the policy environment

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Analyzing Policy Environment: The White Ribbon

The White Ribbon Campaign (WRC) is a movement steered by boys and men not only in Australia but also in the global domain to end the prevalence of violence against girls and women. The campaign was started in the year 1991 in London by a group of men who saw the need to foster the sensitization of other men to shun violence against women and girls. The WRC was designed to build an environment free from violence propagated by men against women. This excerpt is a brief analysis of the campaign regarding the policy environment and public influence.

The purpose of setting up the White Ribbon Campaign was to ensure that the number of cases of gender violence caused by men reduces through the established mechanisms of the organization. WRC focuses on the awareness of the effects of gender violence through education and mentorship of young men. The campaign seeks to ensure that men are taught to esteem the concept of equality between the sexes and assist in nurturing women to realize their goals instead of confining them to debased dignity through violence. The WRC encourages men to wear the white ribbon to symbolize that they support the notion of ‘giving up their arms’ against women. Gender violence has affected the peace of the social circle in many countries such as India. The campaign in Australia was meant to ensure that the two gender exists in peace by men acting as role models of the transformational change intended to eradicate gender violence. In Australia, more than 1000 ambassadors have been championing the WRC as leaders in their respective careers, institutions of learning, sports teams, and in their family settings. Starting as a community engagement, the WRC is expecting to create an influence in the society, the nation, and finally to the global domain.

There is the need to recognize that changing the perception of the public towards a new idea requires a comprehensive strategy. The White Ribbon Campaign targets both the local and international platforms. The global competition from other organizations such as A Voice for Men is a factor to be incorporated in the strategy. The first process, therefore, must include how the perception of men will be transformed to consider violence against women as unacceptable. It takes the time to change the opinion of the public, and the outcomes of the campaign may be realized after a few years. It is also necessary to recognize that the current power holders for the success of the strategy include the public, the government, and the interested organizations. Therefore, the plan should include the sustainability and flexibility of the desired objectives reflecting the possibility of accommodating any external changes in the industry and the public domain. Moreover, it is essential to identify the factors that encourage gender violence against women and girls in the entire Australian community. The contribution of the socioeconomic and geopolitical dimensions of integration will assist in creating a sustainable gender violence-free society.

In conclusion, the aim of starting the White Ribbon Campaign was to ensure that the number of recorded cases of violence against women and girls caused by men reduces through the set mechanisms by the movement. The WRC steered by boys and men in Australia and the global domain was set to end the prevalence of gender-based violence. The efforts of the campaign should focus on changing the perception of the public, which will take time. Besides, the contribution of each power holder is necessary.

The Power Holder Diagram

analyzing the policy environment


Women’s Council, 2011. ‘White ribbon campaign’. Available at: (Accessed: 3 May 2016)