Analyse and make recommendations about an organisations communication

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Report on organizational communication analysis

Lecturer’s name


Communication refers to the sharing of information between individuals inside an organization (Baker, 2012). Furthermore, business communication can likewise allude to how an organization offers information to advance its item or administrations to potential customers. Hence, communication practices and advancements have turned out to be more critical in all associations (Baker, 2012). This essay therefore is aimed at giving out a report on organizational communication applicable in Sims Metal Management; a manufacturing company in Australia. Further, the analysis is based on a number of theories.


Ideally, there is increased productivity in Sims Metal manufacturing company in Australia which has necessitated a study on how this productivity has been enhanced. This essay therefore seeks to establish how Sims as organization manages its communication channels. This is because communication plays a key role in facilitating production, increased teamwork and general performance of the organization. I have keenly observed well-coordinated communication strategies at this company and the role it has played towards the effectiveness of production process and management.


Scientific Management by Fredrick Taylor

The theory of Scientific Management persuade readers that the wastefulness in many associations is brought on by an absence of precise administration (Taneja et al., 2011). It further stated that the best administration is a genuine science, resting upon plainly characterized laws, tenets, and standards, as an establishment (Taneja et al., 2011). This establishment, from the Scientific Administration perspective, lay on logically or scientifically planned associations described via precisely created leadership hierarchies and proficient division of labor.

Application in the organization

Sims company has a director in charge of three chiefs, who thus each direct a group of specialists. Moreover, Scientific Management viewpoint is illustrated when the directors ought to choose about employment assignments without laborer information. According to Sim’s management policies, administrators ought to be dependable for work plan and for organizing their groups for most extreme productivity. Not just does Sims have progressive systems and levels of leadership, additionally the exchange of force is administered by tenets and regulations like those proposed by Taylor (Miller, 2014).

The Hawthorne studies by Elton Mayo

Elton mayo’s findings in relation to communication require that before any form of change is implemented, communication is of essence to eradicate resistance (Turkalj and Fosić, 2013). The theory envisions that the communication is important especially when forms of instructions and recommendations are made by the supervisors to the subordinates. According to the theory, if resistance to change is to be eliminated, communication procedures should be effective for the overall success of the organization. The Hawthorne findings comprehended the individual employees as key to the general creation process through proper communication (Turkalj and Fosić, 2013).

Application in the organization

It is not only the scientific theory of management applicable in Sims but also a significant part of the reasoning produced from the Hawthorne findings advocated by one of the Human Behavior scholars. For example, Sims is structured in a way that exhibits the human relation findings. Directors and various section heads make decisions with cooperation from their subordinates (Dennis, 2012). They utilize a bunch of procedures to address issues and take care of issues. Further, managers in Sims portray Human Behavior perspective when they offer broad inclusion from the different work groups in deciding their new preparing and work assignments. Indeed, a keen investigation into the Sims case infers that both Scientific Management and Human Relation thoughts are in confirmation and that both will add to the achievement or disappointment of the organization’s undertakings (Miller, 2014).

Principles of Management theory by Henri Fayol

Henri Fayol is attributed with the main known endeavor to portray wide standards of administration for the association and behavior of business (Rajagopal and Abraham, 2007). According to the theory, trust and belief should be placed on the employees by their superiors in order to create a conducive environment where employees will be able to exchange views with the management. Similarly, Fayol advocates not only formation of formal groups but also the formation of informal groups, so long as employees’ grievances are aired and channeled to the management effectively. He therefore proposed the fourteen principles of management (Rajagopal and Abraham, 2007).

Application in the organization

Sims applies in all aspects of Fayol’s form of management. Notwithstanding his fourteen principles of management, Fayol distinguished five fundamental exercises of administration (Dennis, 2012). Furthermore, they served as a rundown of Fayol’s perspective of the general obligation of administration (Zhang and Deng, 2009). Sims undertakes planning by gauging future, organizing by utilizing individuals and materials to execute the hierarchical arrangement or objectives. Additionally, directing is applied by Sims as the administration capacity of acquiring greatest or ideal return for the association from human and material assets. On the other hand, Planning ensures that the endeavors of every authoritative part are incorporated. Similarly, Sims applies the aspect of coordinating by ensuring that all the components of the organization work towards a common goal (Gramsbergen-Hoogland, et al. 2005).

Insights gained by applying the concepts

Communication is key to the success of every organization
(Giannantonio & Amy, 2012). The managers of Sims use a participatory form of leadership in leading their employees. This creates a sense of ownership and makes employees work towards the success of the organization. For instance, in Sims, before any change is implemented by the management, the employees are first consulted and communicated to in order to eradicate resistance to change (Gramsbergen-Hoogland, et al. 2005). Further, inorder to establish a unified chain of command, communication is essential. However, there are some of limitations to the applicability of some theories in modern organizations. For instance, implementing division of labor as advocated by Fayol is important but to some extent, in as much as it eases work, implementing it fully is extremely costly as an organization will have to hire more (Dennis, 2012).

Strengths and weaknesses of communication in Sims

Sim’s form of communication structure has enabled it to succeed as a metal processing plant in Australia. It creates an environment where the employees are involved in the decision process. It is through communication that management involves the employees in decision making (Gramsbergen-Hoogland, et al. 2005). However, conflicts are one inconvenience of communication in Sims. Workers utilize communication to differ and contend with each other and with administration especially when they rightfully feel that their needs are not being met by the organization’s administration. Communication especially when the involved parties seem to differ or unable to come to a conclusion can be also at time wasting and consuming (Gramsbergen-Hoogland, et al. 2005).

Recommendations about changes to the organisations communication

The communication rush is a demonstrated way to deal with conveying key messages viably all through an association. Amid a huge venture, when numerous things are changing, there is an expanded requirement for progressive communication to all workers (Gramsbergen-Hoogland, et al. 2005). The organization should therefore consider adopting contemporary forms of communication in line with today’s world. Further, Taylor’s scientific theory of management and Fayol’s principles of management should be fully implemented. Besides, the organization should also consider involving employees in communication (Gramsbergen-Hoogland, et al. 2005).

How to evaluate the recommendations

The most important thing in evaluation of communication is to measure whether the message communicated was received, accepted and implemented or acted upon. There are a few approaches to evaluate a communication exertion (Pamela, 2005). One is to build up clear objectives toward the start of the venture. Utilizing a framework to decide the rate of the organization’s production’s substance dedicated to a certain message keeping in mind the end goal to get to quantitative information about the quantity of times the message was made and conveyed. Feedback is also another important tool that can be utilized in evaluating whether communication is working or going through as expected (Gramsbergen-Hoogland, et al. 2005).

Obstacles to implementing the recommendations

Absence of Planning may lead to lack of knowhow on what should be imparted, how, and when it is not appropriately thoroughly considered and arranged. Moreover, assumptions nor clearly classified is another limitation. Similarly, some word or expressions could be semantically distorted. There is also the element of poor expression of messages as a barrier (Pamela, 2005).

How to overcome the obstacles

Overcoming the obstacles involve first making a clarification on the message to be communicated. Similarly, any message passed should be done in line with the receiver, to cater for his needs. Moreover, at the season of arranging the communication, recommendations ought to be welcomed from every person concerned (Pamela, 2005). Its primary favorable position will be that each one of those individuals who are counseled at the season of setting up the communication arrangement will add to the achievement of the communication framework (Pamela, 2005).


In conclusion, more prominent consideration ought to be paid to the communication as the component of authoritative conduct due to the developing changes inside associations which confront the authority with new difficulties and open doors for testing the distinctive authoritative conduct idea modes. By recognizing the level of communication fulfillment inside the association, we get knowledge into authoritative powers; however at the same time likewise get an understanding into frail focuses in the region of communication inside the association. We can likewise utilize them as the premise for settling on imperative business choices inside the association.


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Dennis, K 2012, Organizational Communication: A critical approach, SAGE Publications, New York.

Giannantonio, C.M & Amy, E 2011, Frederick Winslow Taylor: Reflections on the Relevance of The Principles of Scientific Management 100 Years Later, Journal of business and management, 17(1), p. 7-10.

Gramsbergen-Hoogland, Y. et al. 2005, Communication in organizations: Basic skills and conversation models, New York, Psychology Press.

Miller, K 2014, Organizational Communication: Approaches and Processes, Cengage, Stamford.

Pamela, S 2005, Fundamentals of Organizational Communication: Knowledge, Sensitivity, Skills, Values, 6th Edition. Chapter three: communication implications of major organizational theories. Pearson Education.

Rajagopal, N and Abraham, S.M 2007, ‘Employee engagement — application of IES tool’, Management and Labour Studies, 32(3), p. 390–401. doi: 10.1177/0258042×0703200310.

Taneja, S., Pryor, Golden, M. and Toombs, L.A 2011, Frederick W. Taylor’s scientific management principles: Relevance and validity. Journal of applied management and entrepreneurship, vol. 16, no. 3, p. 60-78.

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