ADOBE ANALYTICS: PROBLEM SOLVING Essay Example
ADOBE ANALYTICS: PROBLEM SOLVING
Adobe Analytics: Problem Solving
Placement of cookies on the customer’s computer by the company that needs to gather more information about their potential customer gives rise to various instances of ethical issues. For example, placing the cookies on the visitor’s computer without him or her knowing gives rise to privacy and anonymity ethical issue. There are visitors or potential clients who would prefer remaining anonymous before engaging in business with the company owning the website. According to Raicu (2014), placing cookies on the visitor’s computer without his or her consent prevents the establishment of anonymity that the client would prefer. If the cookies are identified only as being placed by the 2o7.net or omtrdc.net, the visitor may not know who intends to collect his or her information and liable for the protection of privacy; it concerns professionalism as the ethical issue. In this aspect, the visitors can find it difficult to transfer responsibility to the appropriate company in the instance of attacks such as cross site request forgery attack (XSRF) or session fixation, amongst other associated risks (Herold 2009). It is unethical to provide company’s details to the customer to enable him or her seek support in the event of risk occurrence. Further, concerning the fact that cookies have a life of several years, it is lower trust between the company and the visitors. Knowing that a company holds information about him or her for a longer period, the visitor may lose trust and may result in reduced further activities with the website or the organisation.
Considering that the NBC Sports use several analytics tools from various companies to enhance the coverage and audience reach, issues of consent and liberty, as well as freedom are some of the ethical issue that are present in this case. For instance, most of the advertising companies prefer using the cookies that are customised to keep track of the clients even upon deletion of the cookies from their computers. The ethical aspect of consent and liberty to use others’ classified information is jeopardise in such circumstance, not to mention the freedom of the customer to enter into contract with parties of their choices. Lovett (2011) reports that there has been controversy over the limits at which the advertising and tracking service providers should use the details of their customers for their own gain. Also, the use of many companies to provide same services can result in one company penetrating into the competitor’s database to acquire knowledge of their advantages. This practice damages the ethics of professionalism.
Adobe Privacy Centre 2016, EU-U.S. Privacy Shield/European data transfer. Available from http://www.adobe.com/privacy/eudatatransfers.html
Herold, R 2009, Introduction to computer ethics. Available from http://www.infosectoday.com/Articles/Intro_Computer_Ethics.htm
Lovett, J 2011, The web analyst’s code of ethics. Available from http://analyticsdemystified.com/analytics-strategy/the-web-analysts-code-of-ethics/
Raicu, I 2014, Cookies and privacy. Available from https://www.scu.edu/ethics/internet-ethics-blog/internet-ethics-views-from-silicon-valley/cookies-and-privacy-.html
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