Activity workbook Essay Example

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Name of school

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Verbal communication refers to information given by word of mouth whether recorded or not. It is important to give clear instructions if one wants the rights answers or results (Williams 2008). Information the sender sends is usually what is implemented and, it is the sender who is to blame incase information is passed wrongly (Moore 2005). The assumption is always that the message we are sending verbally is always clearly received but usually this is not the case (Mukherjee 2005). Effective verbal communication requires that the sender be epithetical of the receiver and the body language should complement what is being said (Wood 2010).

The other form of communicating is employing body language. It makes up about 50% of overall communication (Borg 2010). It is, therefore, an important aspect of present day communication and relationships (Quilliam 2008). In leadership and management, body language is incredibly significant as communication can actually be observed. It is important to note that body language is two- way in that an individual’s body language will expose feelings and meanings to other people while that of others will expose the same to an individual (Ribbens and Whitear 2009).

Listening is the third form of sending messages. It delivers incredible benefits, and if practiced well, it promotes a win-win situation in communication (Wildemann 2009). Good listening cultivates respect, understanding, appreciation and trust thus, it is very important in business taking into account the advent of Social Media (Romero 2010). How well we use our listening skills will determine how well we survive in both business and personal relationships.

Written communication is the clear expression using language with accuracy and involves any form of communication that employs the written word. The three main elements of written communication are structure, style and content (Guffey and Loewy 2009). It is just as important as both verbal and non-verbal communication, but the major difference is that we are unable to take back what we write as we can do with what we say verbally (Hamilton 2010).

Managers in Organisations

Managers in organisations are basically concerned with day to day running of the organisation or department for which they are in charge (Hitt 2009). One has to harbor good communication skills to assume the role of manager since the organization’s results depend largely on how the manager communicates with both employees and clients. Effective management communication involves working as a team, respect, listening, practicing empathy, being familiar with one’s area of specialty, upholding personal ethics, promptly giving feedback and understanding individual strengths and weaknesses (Bell and Smith 2009).

Assuming the role of manager requires that one be capable of being comfortable with adapting various responsibilities (Klikauer 2008). As a manager, being a leader comes with the job description and employees look up to him or her as a figurehead and mentor. In matters relating to decision making on the organizations’ day to day operations such as resource allocation, crisis solution and entrepreneurial responsibilities (Mathis and Jackson 2010). Managerial responsibilities such as monitoring, message distribution and spokesmanship need managers who are aware their communication roles.

The organisation is made up of different individuals and behaviors, and this diversity must be embraced (Mathis 2010). In order to achieve this, managers have to understand their employees, who are the organization’s most important assets. This knowledge strengthens both the manager and the organisation as a whole as they are able to answer important questions regarding their human capital. Organizational behavior is thus a result of how employees see their environment, their individual traits and how they believe they are supposed to act to achieve positive results (Brooks 2009). The work environment cannot go unmentioned when looking at organizational behavior since the culture that is natured in the organisation is what dictates how employees will manifest their behaviors. Organisations culture includes its values, goals, philosophy and vision and it describes the way employees go about their daily duties in the organisation (Buelens 2006). A strong organizational culture promises a favorable organisation behavior and can be achieved by supporting employee decisions, encouraging employee participation and emphasizing the need to perform to improve both individual and organizational goals. Individual characteristics in the organisation provide diversity that should not be taken for granted. Diversity is valuable and managers should make each staff feel accepted and respected irrespective of their gender, sexual orientation, race, ethnicity, cultural background, religion and age (Smit 2007).

Internal Public Relations

Organisations usually focus on external customers to the extent that they forget their employees. This is because it is usually assumed that employee know everything about their organisations, which is a misconception (Duhé 2007). Communicating openly reinforces the organisations good will nature and ensures that employees understand the management considers them valuable and is out to motivate them in all circles. This in turn, leads to flawless communication across all organizational levels, a united staff and avoids negative rumor. In communicating with employees, managers can use newsletters, bulletin boards, memos, awards, events, intranet, meetings and face to face communication. Despite excellent internal communication, internal organizational problems may still arise and they mostly fall into financial, human capital and external groups (Boone and Kurtz 2011). Mangers realize the adverse effects such crisis may have on the organisation and, therefore, put measures in advance to deal with them wherever they arise (Ringland, Sparrow and Lustig 2010).


Motivation is defined as the desire or drive to do something (Müller 2011). It is a very important component in maintaining or improving employee performance and can only be encouraged (Robbins 2009). Managers can do this by employing positive reinforcements, acknowledgements, setting achievable goals, maintaining order, encouraging active participation and showing acceptance. De-motivating behaviour should be avoided by managers at all costs.

Emotions and communication

Emotions can affect communication in both social relationships and workplace. Organizational psychology studies employees, workplaces and organisations and how behaviors in these can be improved (West and Turner 2010).

The Brand

Brand refers to any feature- symbol, design or name- that distinguishes goods or services and managers take this as the most important asset of the organisation (Healey 2008). Branding plays several roles but most importantly, it helps the organisation retain and acquire a faithful customer base. Brand managers, therefore, have to be careful when developing brands and must consider the organization’s purpose, target group and resources towards the brand in the branding process. Consumers will choose only brands that satisfy their rational and emotional needs and good brands will strive to balance the two (Gobé 2010). Once a brand has been developed its purpose can be put into action and, this is made possible by the organization’s corporate strategy. A corporate strategy will provide direction on how the brand’s goal will be achieved. In implementing corporate strategy, the brand manager should know the target group and the brand differentiation (Furrer 2010).

Communicating the brand to the world may take several forms and all should be under one communication strategy. The strategy chosen must customize the messages to be sent since target groups are unique (Cornelissen 2011). Once this is achieved, the brand should be analyzed to evaluate corporate image based on feedback from consumers. Today, organisations are going beyond boarders, trying to sell their corporate image to the global village in a bid to remain relevant in the competition. This makes it a very complex field thus, corporate branding with its complexities, requires diligent understanding, planning and integration of different approaches (Morley 2009).

External Communication

When communicating with external customers, organisations refer to a specific target audience and managers employ public relation strategies in such communications. Managers can use media that would get the attention of the target audience, be it the media or the general public. In cases of crises, the organisation should have strategies put in place to manage the crisis (Olsson 2009). Maintaining a comprehensive checklist, mail list and media list would make external communication easy. Externally, email and the internet are widely used by organizations due to their convenience, cost and speed. Trade publications should also not be overlooked as they aimed at consumers with special interests.


Civiello, M. and Mathews, A. 2011. Communication Counts. New Jersey: John Wiley and Sons.

Hartman, J. and
McCambridge, J. 2011. Optimizing Millennial Communication Styles: Business Communication Quarterly,74: 22-44.

Guffey, M. and Almonte, R. 2010. Essentails of Business Communication. New Zealand: Cengage Learning.

Asmub, B. and Svennevig, J. 2009. Meeting talk: Journal of Business Communication,5: 209-229.

Lehman, C. and Dufrene D. 2010. Bussiness Communication. New Zealand: Cengage Learning.

Boone, L. and Kurtz, D. 2010. Contemporary Business. New Jersey: John Wiley and Sons.

Kinnick, K. and Parton, S. 2005. Workplace Communication. Business Communication Quarterly, 68:429-456.