A Manifesto Essay Example

A personal manifesto on how to get into the minds and the hearts of the masses

Summary of the manifesto

It is more effective to get your message to the right people in a right manner rather than using force. Using diverse network to get an idea out coupled with the online social media is even an effective way of ensuring that your message is heard. The right ideas and ideologies that are convincing in logic and purpose earn one attention and create an avenue to power. It can never be through a sword, a sword will inflict fear and pain and force surrender but not a lasting submission.


There are two stages of this manifesto, the first part talks about what is takes to get the message out. By citing cases of violent means and peaceful means of getting the message out is the first step of showing a distinct line between these two approaches. Notably, using violence can only win a temporary attention but a lasting hatred. On the other hand using the right words and means gets the message far and wide and also ensures the efficiency of the message itself.

The second stage of this manifesto elaborates on the way forward in getting out the message to the desired audience. This stage emphasizes on using a peaceful means to get the message out. Using technology as a cheap and effective means is also elaborated at this stage.

What does it take to get the message out?

After the Norway incident that led to loss of lives in a major explosion and mass shooting carried out by Anders Breivik, one question that comes out clearly on how one is supposed to get the public attention without taking a weapon. Generally there are two approaches that can be chosen, one is to get primitive and insensitive and perform extreme acts like hijacking planes the way Leila Khaled did to get the world’s attention on the sufferings of the Palestinian people in their camps or by performing acts of atrocities like Andres Breivik. The other options is getting the right words out of your mouth and optimizing what comes forth by directing them to the right listeners (Goulston & Ferrazzi, 2009).

Any 21st century revolutionary will choose the second approach of getting the attention of people through their words. In essence, there is no record of a famous leader who acquired leadership by way of sword. On the contrary, there are great past and present leaders who have won the hearts and the minds of the people through their words. Global leaders like the U.S. president Barrack Obama did not get to their status by creating fear in the hearts of American citizens, neither did David Cameron but they are nevertheless great leaders in the modern history. On the other hand, the North Korean leader or the ‘dear leader’ Kim Jong-il has won the support of the North Korean people by subjecting them to extreme fear of the outside world, North Korea is the most secretive country in the world because of its limited connection to the outside world. This ideology is definitely not the 21st century approach to power which supports advancement of nuclear proliferation (Goulston & Ferrazzi, 2009).

As stated by Uzzi & Dunlap (2005, p. 58) the best way to create a network and thus get your message out is by concentrating less on self similarity network where people of similar interest or careers network but by going to a diverse form of network. A diverse network consists of people with different view of life as compared to yours. This helps in creating a network with effective clusters and hence enabling your word to get into the minds as well as the hearts of the masses. Concentrating with people that you share the same opinion will not be helpful because it will only emphasize your view point and thus missing constructive critical appraisal.

The way forward

In my opinion approaches of getting the message out is by getting the right people through social networks. It is not by directing a weapon to the people that you want them to hear your statements. Guns can never be used to spread peace, neither can they attract a positive attention but rather a sense of fear and a decision based on fear is not sincere. Andres Breivik is an example of the extremist revolutionaries that are better positioned behind bars so that they can yell their messages to the grills of their cells rather than cutting shot people’s life about an idea that holds no water. Even if his idea was worth listening, his gun did not get his message over but rather a statement to the world that despite the modernity, there are people with more animal instincts than a rational mind.

I advocate for a mindset that fosters peaceful dissemination of new ideas, new ways of thinking and perception about the future. Skillful presentation of ideas is particularly helpful in winning the people’s hearts and minds. By doing so, winning the affection of people and power becomes even easier. A lasting impact can only be created by doing things the right way and not the necessary way even if it seems the only way. What is necessary may not always be what is right (Goulston & Ferrazzi, 2009).

Another channel of information dissemination is the internet and specifically the social media. The social media has reduced many hustles of travelling long distances in order to get the message to the right people. Forming a social media group in famous platforms like twitter and facebook is by far one of the most effective ways to reach different people at the same time. More so, it also allows other people to contribute to the cause by offering their constructive opinions on the same. It cannot be overemphasized that the social media is taking over the traditional networking platform through its effectiveness in linking more people together. With all these channels, it is wayward and unwarranted for one to kill a hundred people in order to get out his or her message which may be worthless in the end.


Goulston, M & Ferrazzi, K .(2009). Just Listen: Discover the Secret to Getting Through to Absolutely Anyone. New York, NY : AMACOM Div American Mgmt Assn. PP. 23-34.

Uzzi, B., & Dunlap, S.(2005). How to Build Your Network. Harvard business review. 83(12), pp. 53-60.