A final short essay on anthropology’s value in the contemporary world Example

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Importance of Anthropology to the Contemporary World


The human race is of diverse culture and traditions. In accordance Prasad et al. (2014) these variations was realized that there is need for the study, of how mankind have lived ever since. Another aspect was also to get to understand how and why people of different regions and races have various languages and culture. Further considerations that have been given, also how people of different cultures and habits, were interacting and communicating. Therefore, according to Behar (2014) anthropology can be stated as the study of different human cultures, throughout the world across the years of human history.

The Importance of Anthropology

Behar (2014) provides a wider perspective of anthropology and its importance. On the one hand, the author sees the topic as one which aligns the study of the matter, the knowledge and understanding of how different human races have diverse habitual structure, political, social and economic stance. Additionally, Behar (2014) approach sets up law and how conflicts are handled. Also in question, is the give and take elements like gender connections, culture, traditions, family and responsibilities in bringing up children and interactions. The importance of anthropology to Behar (2014) relates to belief in myths and religion, entertainment, festivities and community recreations. That is, it shapes languages and the assimilations and inter marriages other languages, habits and cultures (Panicacci & Dewaele, 2017).

However, in the world of today, the study of anthropology is taken to understand the present situation of life in regards to historical, cultural and social values and developments (Behar, 2014). Also important, is the way these different cultural practices and social behaviors can be integrated, to forge and come up with an acceptable current way of life without clash. Through such studies, one is in a position to understand these different cultures so that when one is planning to go to a foreign country, knowledge is important about the mode and language of communication (Banton, 2013) used there. In respect to such, preparedness is done accordingly. Also by knowing the social trend of a given region, conflicts of interests are carefully and promptly taken into consideration to avoid friction.

Prasad et al. (2014) conducted a research at Exter University in the department of anthropology found that a study of future events was initiated with an aim of understanding basic cultural background of the entire world in respect to our daily patterns of life so as to develop and even choose careers which conforms to the contemporary world. Through these developments Prasad et al. (2014) argued that big and international firms such as the Intel Corporation undertook to employ the services of anthropologists to carryout research on mode of ethnography with the purpose of finding how people are making use of the electronic devices so that they can technologically improve on the existing designs and models.

These companies have realized the importance of anthropology to their businesses presently and therefore, this is a development they do not want to miss out on. The main aim of these steps according to Panicacci and Dewaele (2017) is to acquire viable and necessary ways of doing business, research in commodity production and also research in medical work so as to be relevant to the current standards of life.

Another sign post about the underlying subject as discovered by Vigh et al. (2014) is when Google Corporation hired the service of an ethnographer, with an aim to carry out a research about the way people understood meaning of mobile with regard to anthropology. Anthropology is concerned with human societies and cultures. It is therefore important to note that as a result of these studies, companies and even corporations have discovered that the perception and desire of consumers concerning certain products can stand out different from what the manufacturers’ insight over the same commodity.

According to Wilk and Arnould (2016) a research carried out through consultations of Red Associates with a clientele line involving Samsung and Calsberg in reaching at insights which are found through the application of liberal arts or what is also known as the science of man. Anthropology deals with the different aspects of humans within past and present societies. Linking this position to the Samsung and Calsberg case studies, anthropology is important in the sense that through such researches it provides wider approach to understanding the many different aspects of the human experience. This point is supported by the fact that the organization did an anthropological research in collaboration with Adidas concerning their customers. The company’s designers took 24 hours with people who kept jogging every day in the streets asking them why they worked (Wilk & Arnould, 2016). From these researches it was discovered that clients were interested in the health aspect of lifestyle and not to win competitions. Through this study, Adidas realized that it had for so long, misunderstood customers since the management thought they were serving the motives of clients yet they never studied them closely.

Another key aspect of anthropology in the present world is evident in Banton (2013), a case study about culture. In the research about the phenomenon of culture, it was outlined that culture involving lives of individuals stands a very crucial value in producing and also enhancing classification and supervision. Through this culture it is realized that it is not just a factor that decide the different classes in which individuals understands the truth about their existence, but also connects the normal labels to these categories in reference to the stakes and views of the world as in social classes that dominate it. In reference to Banton (2013), it is evident that cultural aspects provide very crucial role in the preservation of arrangements through which major setups benefits.


Researches on the importance of anthropology remain multifaceted. This study has noted that in the study of culture, anthropology scholars have aimed at displaying the process by which representations of culture is made, spread and used. These approaches greatly affect how the topic (anthropology) benefits people. Additionally, benefits of anthropology can be realized best when human beings become reactive when they allow results of structural culture and fundamental principles to dominate their perception about life and culture. Generally, anthropology is that portion of social life which comes as a production of cultural substance that in turn, expresses the difference of the prevailing aspects of cultural and social arrangements of life.


Banton, M. (2013). Anthropological approaches to the study of religion. Routledge.

Behar, R. (2014). The vulnerable observer: Anthropology that breaks your heart. Beacon Press.

Panicacci, A., & Dewaele, J. M. (2017). ‘A voice from elsewhere’: acculturation, personality and migrants’ self-perceptions across languages and cultures. International Journal of Multilingualism, 1-18.

Prasad, V., Farooqui, A., Sharma, A., Phartiyal, B., Chakraborty, S., Bhandari, S., … & Singh, A. (2014). Mid–late Holocene monsoonal variations from mainland Gujarat, India: A multi-proxy study for evaluating climate culture relationship. Palaeogeography, Palaeoclimatology, Palaeoecology, 397, 38-51.

Vigh, H. E., & Sausdal, D. B. (2014). From essence back to existence: Anthropology beyond the ontological turn. Anthropological Theory, 14(1), 49-73.

Wilk, R. R., & Arnould, E. J. (2016). Why do the Indians Wear Adidas? Or, Culture Contact and the Relations of Consumption. Journal of Business Anthropology, 5(1), 6-36.