3-1 Activity: Presentation Dos and Don’ts

  • Category:
    Marketing
  • Document type:
    Research Proposal
  • Level:
    Undergraduate
  • Page:
    1
  • Words:
    645

4MARKETING

Activity Presentation Do’s and Don’ts

Presentation do’s

Choosing the right presentation material or content is the first mandatory step for any presentation. The presentation material entails the topic or story that one intends to deliver to the audience. It is important for the presenter to think about a story that the audience will understand and exhibit interest to know about (NCPHP, 2012). Understanding the audience is pivotal to integrating ethics in presentations. The presenter should also have background knowledge of the audience to enable the selection of effective phrases or words to refer to the members of the audience. In the case where the audience comprises of healthcare professionals, a possible presentation mishap may entail failing to address the audience as healthcare professionals. Such mishaps impact adversely on the receptiveness of the audience to the message. The presenter should also use the key Associated Press (AP) style in referring to addresses, acronyms, academic degrees, capitalization among other pertinent elements.

Presentation Don’ts

Forgetting to prepare for the audience is the first don’t associated with presentations. It occurs when the speaker does not express any preparedness towards responding to the questions of the audience or understanding the audience background. The presentation mishap emanates from inadequate preparation for the presentation. Secondly, it is also improper to waste time to deliver your presentation or speech to the audience (Burnet, 2013). Wasting time occurs whenever the presenter showcases unnecessary flair or talks about irrelevant information. As a matter of fact, people attend presentations with one objective; to learn. Keeping that in mind, the presenter should be succinct always. Reading slides is the other presentation mistake made by some speakers. Reading slides yields boring and monotonous presentations since it breaks the eye contact between the presenter and the audience.

Video 1: The Good Presentation Case: Steve Jobs

In the presentation, Steve Jobs intended to create awareness regarding the new OS 10 that Apple had unveiled into its iPhone devices. Right from the beginning of the presentation, Steve understands what the audience wants to hear. As a result, the presentation continues to inspire the audience that looks forward to learn Apple’s new invention of the sophisticated OS. Steve Jobs also understands the audience. He knows that the audience comprises of technology enthusiasts that intend to learn about a new invention from the company. As a result, he starts by introducing the story of a software breakthrough that has everything that people need such as syncing, networking, and multi-tasking among others. Steve also maintained constant eye contact with the audience rather than reading from the slides constantly. As a necessity of making any presentation, it is apparent that Steve had prepared adequately for the presentation (Daripa, 2012).

Video 2: The Bad Presentation Case

Right from the beginning of the video, the presenter exhibits the first presentation error of wasting time. The presenter carries a lot of items that eventually fall down compelling him to collect them before starting the presentation. The speaker also reads from the screen as evidence of lack of adequate preparation for the presentation. By so doing, he is unable to maintain eye contact with the audience. As a result, the presentation turns out to be boring and less inspiring. The speaker also receives a call during the presentation (Shafei, 2012). This turns out to be an unnecessary distraction that is inappropriate for any presentation. Presentation ethics necessitate the speaker to pay attention to the audience rather than paving way for distractions that derail the audience from learning the story or topic under discussion.

References

Burnet, B. (2013). The Do’s and Don’ts of Giving a Killer Presentation. Entrepreneur. Retrieved from: https://www.entrepreneur.com/article/230358

Daripa, S. (2012). 5 Key Presentation Skills-Inspired from Steve Jobs. Retrieved from: https://www.youtube.com/watch?v=0g_GQlLRoMs

Northwest Center for Public Health Practice (NCPHP). (2012). Effective Presentations: A Toolkit for Engaging an Audience.

Shafei, H. (2012). Presentation Good/Bad Examples. Retrieved from: https://www.youtube.com/watch?v=S5c1susCPAE