СLIЕNT АND THЕIR АD АGЕNСY Essay Example

Client and Their Ad Agency

(Bennett and Vranica, 2013 p.20). This retrospect paper seeks to carry out a comprehensive examination of all the different aspect of the relationship and majorly the factors leading to the creation of a strong and long-term outstanding relation.Contrarywise, the variables that affect the establishment of a solid rapport have been covered herein. o…...This is what drives the agency-client management majorly concentrating on the agency performance, though campaign success not only depends on agency’s expertise it’ is evident to establish that DetroitTeam Detroit existence depends exclusively on Ford and the latter depends on the former to promote itself .( For DetroitTeam Detroit,revenues and salaries depend on the customer contentmentFord, one of thea leading automobile manufacturers in the world as the client and where, its Ad agency being and the Ad agency,Team DetroitTeam Detroit, as the one thatthat solely runs all its product advertisements.Majorly Team DetroitTeam Detroit coexists to help advertise Ford’s products and through this we canThe client for this case is The client and Ad agency relationship is crucial to the survival of F of both parties operations in the foreseeable future.

To establish a solid rapport,Ford has to explain its objectives in a clear way and DetroitTeam Detroit must primarily apprehend the specifics of the duty to be carried out.Additionally,the success of the campaign must be kept abreast by constant supervision at every stage.Therefore,it can conclusively be determined that a significant client-agency relationship is necessary for both parties,this relation is predominantly a responsibility of account managers and marketing managers in client and Ad agency respectively.By doing all this positively,it will ensure that Ford gets the maximum utility from advertising which is an investment per se.

stipulated contextual factors that influence a good working rapport between client and agency.They include:company,environmental,individual,group and task factors.Hhave done research on the topic to ascertain the healthy ingredients for a sustainable relationship between Ford and DetroitTeam Detroit.Hitherto,most relevant experts examine the factors that affect this partnership and the variables that measure the relationship success or the dissatisfaction between the two parties.Halinen (2002) in her book ”relationship marketing in professional services”Ad agency-client rapport is a vital area of study in the advertising field. Some authors and experts

). Thirdly, the task involved determines the relation based on the degree of complexity,innovation,importance and frequency. For instance the relationship in tasks of high levels of creativity is different with a task that is mechanical or the relation can be different based on the importance of the task like a change of company name (Clark, 2013 p.205Environmental factors are a network of surrounding inter-firm relationships with customers,competitors,suppliers and other relevant industrial systems.The Ad agency-client rapport is influenced by all these actors’ behaviour (Clark, 2013 p.105).These players are divided into the primary environment,secondary environment,and macro environment where each affects the relation differently.Second influencing factor is the parties to the relationship. Secondly, parties of the relationships This includes the company factors (size,capabilities,resources,experience,structure and policies) and individual factors.The third factor is the task factor which stipulates that

Lastly,the rapport can be affected by dissatisfaction from either of the parties.The main causes of dissatisfaction include a change in client and agency management and change in client and agency policies( Morrison, 2013 p.100).The strength of DetroitTeam Detroit as Ad agency is based on a major revolution of integration.Initially Ford advertisements were done by different Ad agencies which were under the umbrella of a holding company WPP(Wire and Plastic Product Corporation).Technological and geographical challenges forced the creation of “Team DetroitTeam Detroit” that was made of personnel offrom the legacy agencies that had been long working with Ford which essentially created an efficient team that was familiar with Ford’s operations (Parekh,2013 p.30).Moreover,for specific projects,DetroitTeam Detroit always brings in other creatives in WPP or otherwise beyond the holding company to bring in new idea thus strengthening the capabilities of DetroitTeam Detroit (Parekh, 2013).

In conclusion,the client-agency relationship is currently undertaking a creative aspect.The reason behind all this is the stiff competition in the advertisement field.Numerous massive agency networks are springing up and several independent agency groups which come in with different advertisement products like online art,media planning and the classical campaigns.It’s been established that it’s not creativity that builds or breaks a relationship since research shows that personal factors like interpersonal bindings always dictate the success or failure of a client-agency relationship.

  1. OVERALL THE PAPER IS WELL DONE

  2. ADDRESS ALL THE ISSUES HIGHLIGHTED IN THIS PAPER. ENSURE YOU MAKE CORRECTION ON THIS PAPER AND NOT ANY OTHER. LEAVE MY COMMENTS ON THE RIGHT HAND SIDE AS THEY ARE.

  3. ACCEPT CHANGES MADE BY VISTING THE TAB REVIEW>>CHANGES>>ACCEPT

References

Bennett, J., & Vranica, S. (2013, March 13). GM to Alter Its Strategy With Ad Agencies. Wall Street Journal — Eastern Edition. p. B9.

Child, L. (2012). Managing integration: The route to integration. Admap, 16-18.

Clark, R. (2013). Insight: Advertising Collaboration — Clients’ needs drive agencies to work together. Campaign Asia-Pacific, 14.

Morrison, M. (2013). Does your company need an agency-relations director? CMO sidekick role returns to ensure agencies and clients play nice together. Advertising Age, (17).

Parekh, R. (2012a). For giant clients, dedicated agency becomes model du jour again. Advertising Age. Retrieved from: http://adage.com/article/agencynews/ dedicated-agency-model-du-jour/234555/

Parekh, R. (2013). Inside the Playbook of How WPP Will Go After Its Soon-To-Be- Bigger Rival. Advertising Age. Retrieved from: http://adage.com/article/agency-news/wpp-bigger-rival/243720/

Team DetroitTeam Detroit (2013). About us. Retrieved from http://teamdetroitTeam Detroit.com/aboutus.php

Halinen, A. (2002). Relationship Marketing in Professional Services : A Study of Agency-client Dynamics in the Advertising Sector. London: Routledge.