Оutdооr Аdvеrtising

5OUTDOOR ADVERTISING

Оutdооr Аdvеrtising

Outdoor Advertising

Question 1: Billboard

Оutdооr Аdvеrtising

Image of billboardFigure 1

The Billboard, a form of outdoor advertisement, is a unique medium that gives a chance to creativity for different designers to have fun with. Considering many instances, the primary aim of the ad is to catch the attention of any person within only a glance. In many cases, it is made to be attractive and fun (Stage, 2013).

The general improvement in the world’s competition has triggers different organizations to find ways of promoting and advertising their commodities. This issue has affected the use of billboard as one of the effective methods in the outdoor advertisement. Besides, it has significantly enhanced publicity, as a communication tool. The use of billboards as an ad tool is an opportunity utilized by different companies to improve awareness, as well as their brands sales volumes (Shimp, 2010).

Billboards appear to be more efficient especially when placed near the organization that is advertising. Since they have higher costs, their purposes are mainly to reach a large group of people from all walks. Its principal target can be compared to the campaigns done by politicians. Small firms can never afford them due to their expensiveness. Also, a number of communities have no rights to put billboards, as there are rules that govern their placement. Some places such as the Vermont have clear regulation prohibiting the erection of billboard. Thus, it is impossible to use billboards in such areas. However, in places where they are permitted, they are the best form of outdoor advertisement since the intended groups of people effectively (Solomon, Cornell & Nizan, 2009).

Question 2: Common Guidelines for Outdoor Ads and Their Applicability to Billboards

There are a number of guidelines that exist when choosing an effective outdoor advertisement. These guidelines are significantly used in billboards. They ensure that there is a stronger foundation, especially during the designing of billboards. In placing an advertisement, one has a right to choose whatever she wants instead of using the guidebook. In such a case, the outcome is never as excellent as it would have been had the guidelines been followed.

The specific guidelines for the ads include no inappropriate images can be used and no different colors should be used in an inappropriate way. The rules also discourage using more than one points of contact. Also, there should be no starburst, as well as the system fonts. When the use of these guidelines is affected, there is always a great return on the investment. Besides, the outcomes are always excellent. On the other hand, where one never adheres to the rules of the billboard, higher chances of losses are welcomed (Brown, 2006).

Established Media and Creative Rules in Developing Effective Outdoor Ads

There are particular established rules used in the development of an effective advertisement. For instance, making the advertisement simple should be emphasized to enhance effectiveness. All the advertisements should be direct to the point. Only, a single and simple idea is needed. This aspect ensures that the consumers or people who are viewing the advertisement understand it quickly. Besides, better feedbacks are enhanced with clarity of the information given. Also, the application of fonts that are readable plays a special role.

Through variable distances, the viewer should be able to get the precise information. If clarity is not enhanced, the customers and viewers will not develop interest in the advertisement and the advertisement campaign will have a poor feedback. Besides, high losses might be incurred. Also, effective use of contrasting colors is very important. High contrasting colors weigh heavily than other colors. They also determine the number of people who view the advertisement. In general, the billboards serve a greater purpose due to their nature and public display. They also fall to the influence of many other rules including digital designing and the spec sheets reticulations (Crain, 2007).

Reference

Top of Form

Bottom of Form

Top of Form

Top of Form

Top of Form

Top of Form

Top of Form

Top of Form

Top of Form

Brown, B. C. (2006). How to use the internet to advertise, promote, and market your business or website with little or no money. Ocala, Fla: Atlantic Publ.

Crain, M. J. (2007). Beyond the billboards: Truth about great customer service ; turning promises into reality. Bloomington, IN: AuthorHouse.

Shimp, T. A. (2010). Advertising, promotion, and other aspects of integrated marketing communications. Mason, Ohio: South-Western Cengage Learning.

Solomon, M. Cornell, L. D., & Nizan, A. (2009). Launch!: Advertising and promotion in real time. Washington, D.C.: Flatworld Knowledge Inc.

Stage, W. (2013). Fading ads of St. Louis. Charleston: The History Press

Top of Form

Bottom of Form

Bottom of Form

Bottom of Form

Bottom of Form

Bottom of Form

Bottom of Form

Bottom of Form

Bottom of Form